If you dropped down on one knee on a first date, people, including your date, would be understandably worried. 

The article below shows how the sales process should be akin to a more 'normal' first date: get to know your prospect, show a bit of yourself, but don't scare them away by demanding too much commitment too soon.

Content marketing is essentially the antidote to that hard sell, attract your prospects with it and let the relationship develop before popping the question.