Another great piece in the CSO Insights Buyer Preference Survey shows that buyers want to be engaged by salespeople but 70% of buyers find "
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GDPR was not created to ban cold calling or cold emailing; its purpose is to protect individuals from the EU's data. There is, however, a...
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Research from Forrester has shown that the average consumer reads 11.4 pieces of content before they buy. This is a figure that would...
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Cross-selling is a key goal for most professional service firms and especially the law firms I talk to. Done well, it can generate...
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My wife runs a small (but successful!) food PR company and after speaking with her the other day about the number of cold sales...
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