Content Sales - what we can learn from the old school
I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...
unknownx500
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unknownx500
You have 18mins of attention for your sales pitch.
Almost every TED talk is less than 18 minutes. Over 30 years of experience for TED have culminated in a lightning quick and highly...
unknownx500
The role expert content plays internally and externally to become the leading organisation
Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.”
Whilst talking...
unknownx500
GoTo Post: A powerful - and easy - way to follow up
The follow-up email. You know you should do it but it can easily slip to the bottom of your large pile of things to do.
unknownx500
How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
unknownx500
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