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Content Sales - what we can learn from the old school

I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...

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You have 18mins of attention for your sales pitch.

Almost every TED talk is less than 18 minutes. Over 30 years of experience for TED have culminated in a lightning quick and highly...

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The role expert content plays internally and externally to become the leading organisation

Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.”

Whilst talking...

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GoTo Post: A powerful - and easy - way to follow up

The follow-up email.  You know you should do it but it can easily slip to the bottom of your large pile of things to do.  

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How to build a winning marketing campaign with Hogan Lovells

During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...

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