At the excellent Edge 'Marketing within the Recruitment Sector' event yesterday I met the marketing manager of recruitment firm FinlayJames.  She mentioned one of her recruiters - Richard Gibbard- had written a great piece of content about football and sales.   After checking it out I completely agree.

Richard recruits sales people but rather than write about what he does he has written about what he knows.  In his blog post he has imagined what type of sales person each Premiership team would be.

His piece is funny, digestible, relevant to his audience and it gives you an insight into Richard's personality and values.  Also - as I am proving - it is shareable.  

Brilliant!