6/13/2016 12:11:42 PM | 1 minute read

Content creation - How do you find the time?

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James Barclay

CEO Passle Inc

Get in touch

James Barclay

CEO Passle Inc

It is Monday lunchtime and my content deadline is fast approaching (the newsletter content must be in by 3pm or I let our marketing manager Claire and the rest of my team down). I was tempted to flag it this week but I haven't. Why?

How do I find the time to post content? Well the post below by Philip Calvert sums it up nicely. I know - like Philip does - that regularly sharing content with my clients and prospects is part of what I do and what I must do to achieve my goals. It is not an add-on or a nice to have. The posts of my colleagues and myself about B2B content marketing are part of what we offer as a service; or as Philip puts it - part of our business proposition. It also helps us with business development, with deepening the relationships we have with our clients, and of course as a great way to learn more all the time.

I prioritise it. That is how I produce regular content.

It also really helps that its easy to create, I get cool feedback and we have the weekly newsletter as a deadline event :)

But how do you find the time to do your Social Media Phil?" ...is a question I get asked at just about every speech or training session I give. And it's true, if you're trying to create great content without having a clear idea of why you're doing it, then you will always struggle and time will be an issue. I did indeed used to struggle with time for content creation, but the penny really dropped for me when I realised that the regular communication of valuable content that my clients and target market would want to consume was PART of my proposition - not an add-on that someone told me I should be doing. When I realised that Social Media was actually part of my business proposition, time no longer became an issue.

philip-calvert.passle.net/...