We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform, of course we've spent ages on SEO best practice. 

The point that is made below, however, is really important. If you write content that is of value to your audience, not only will your readers value your content more, Google will too. That, after all, is the point of a search engine, to suggest content that will be of greatest value to the searcher.