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| less than a minute read

Hive Mind Becomes a Reality on Facebook

When I have a question, a dilemma, or simply need some tips, social media is often my first port of call. Unfortunately, months later, when I wanted to go back and find that post full of New York recommendations, I had trouble locating it.

Facebook seems to have cottoned on to this and is launching, first in the US then elsewhere, a new feature that will let you save the recommendations. From a user perspective, that's a fantastic way to harness the collective knowledge of your acquaintances.

Other new exciting features include the option to 'Request an appointment' on a business page, as well 'Get a Quote'. These are all a natural fit for Facebook which has already been taking steps in the e-commerce direction - and it's great news for B2B and B2C businesses alike.

Whether traveling to a new place, looking for a hair salon, or searching for the perfect place to eat, people already turn to their friends, family, and local Groups on Facebook for advice. We’re rolling out a new tool that makes it easier to get and organize all those recommendations in one place. When you write a Facebook post looking for advice on local places or services, you’ll have the option to turn on Recommendations for that post. If you turn on the feature, your friends can comment on your post with suggestions, and you’ll see all of them mapped out and saved in one place. You can also go to your Recommendations bookmark on Facebook to ask a new question or help your friends.


facebook, tips, social media, ecommerce