Secondly, write like you’re having a chat. I find this works best for me in any case and I’m lucky because our audience is particularly responsive to it. The best advice I could ever give someone when it comes to writing is to write as though you’re having a conversation or an argument with someone (depending on the nature of the article). When you write like you’re having a chat, you’ll find that there’s a natural flow to what you’re writing and you’ll probably get more work done. Try it!

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