PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Creating content is not easy. The reasons for this typically relate to an underlying sense of the 'imposter syndrome' (which I know I...

Michelle Obama spoke openly last week about how she still to this day feels impostor syndrome. If one of the most powerful and...

I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...

It's easy to dismiss creativity as being the purview of only certain job titles, but in reality, very few jobs don't involve creativity,...

Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...

A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...

I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...

We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...

Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...

The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...

A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...

Warning: I am about to rant:I dislike (really dislike) jargon.  Some examples:If you don't build a moat you will be digging your own...

Copyblogger have issued a challenge to content creators everywhere:Try out 2 content types that are new to you (whether video,...

Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...

I've been reading Shayla Price's excellent content for some time now, so it's a privilege to feature her today as part of the 5 Questions...

My post last week was not my best.  I had a re-read of it and I realised that I did not have a clear point - frankly it was a bit...