Jun 08, 2020 Inspiration is everywhere. By Alistair Bone Creating content is not easy. The reasons for this typically relate to an underlying sense of the 'imposter syndrome' (which I know I...
Dec 10, 2018 Your voice is unique & valuable - Insights from Michelle Obama By Sarah Strachan Michelle Obama spoke openly last week about how she still to this day feels impostor syndrome. If one of the most powerful and...
Nov 29, 2017 Writing a deck that works By Adam Elgar I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...
Oct 05, 2017 What to do when the creativity battery runs low? By Passle It's easy to dismiss creativity as being the purview of only certain job titles, but in reality, very few jobs don't involve creativity,...
Sep 20, 2017 Are you game for this week's content challenge? Here's how I did it By Passle Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...
Sep 07, 2017 So you want to be original? Here’s how By Passle A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...
Sep 04, 2017 Is your content too clever? By Passle I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...
Aug 29, 2017 Knowledge Gaps & Content Marketing: 4 easy steps to create accessible content. By Eugene McCormick We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...
Aug 21, 2017 Be niche with your content to stand out By Passle Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...
Aug 16, 2017 50% of key decision-makers spend at least 1 hour per week viewing your content: What do they want to read? By Eugene McCormick The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...
Aug 15, 2017 Where do you get your inspiration from? A breakdown of my last three posts By Passle A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...
Jul 27, 2017 Business jargon: no one should ever say 'Action that solve'! By James Barclay Warning: I am about to rant: I dislike (really dislike) jargon. Some examples: If you don't build a moat you will be digging your own...
Jul 05, 2017 Are you ready to take on the July writing challenge? By Passle Copyblogger have issued a challenge to content creators everywhere: Try out 2 content types that are new to you (whether video,...
Jun 28, 2017 The age of headlines isn't over: spend more time on yours! By Passle Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...
May 22, 2017 "Email opens the door for personal online interaction": 5 questions for Shayla Price By Passle I've been reading Shayla Price's excellent content for some time now, so it's a privilege to feature her today as part of the 5 Questions...
Mar 06, 2017 Show not tell - if you state it prove it... By James Barclay My post last week was not my best. I had a re-read of it and I realised that I did not have a clear point - frankly it was a bit...