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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

21 results for: writing advice
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Creating content is not easy. The reasons for this typically relate to an underlying sense of the 'imposter syndrome' (which I know I...
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Michelle Obama spoke openly last week about how she still to this day feels impostor syndrome. If one of the most powerful and...
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I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...
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It's easy to dismiss creativity as being the purview of only certain job titles, but in reality, very few jobs don't involve creativity,...
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Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...
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A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...
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I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...
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We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...
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Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...
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The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...
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A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...
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Warning: I am about to rant:I dislike (really dislike) jargon.  Some examples:If you don't build a moat you will be digging your own...
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Copyblogger have issued a challenge to content creators everywhere:Try out 2 content types that are new to you (whether video,...
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Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...
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I've been reading Shayla Price's excellent content for some time now, so it's a privilege to feature her today as part of the 5 Questions...
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My post last week was not my best.  I had a re-read of it and I realised that I did not have a clear point - frankly it was a bit...