In the video below I share some quick insights on content marketing for your B2B company. This includes:

  • 0.26: What is content marketing?
  • 1.19: What counts as content marketing?
  • 2.38: What doesn't count as content marketing?
  • 4.00: Hero Hub Hygiene Content Pyramid
  • 5.28: Advantages of content marketing
  • 6.51: Foundations of Good Content Marketing

It's a re-recorded and shorter version of a webinar I've held before. You can find the original by searching through the channel, if you want a more comprehensive version.