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| less than a minute read

Content Marketing for Business 101

In the video below I share some quick insights on content marketing for your B2B company. This includes:

  • 0.26: What is content marketing?
  • 1.19: What counts as content marketing?
  • 2.38: What doesn't count as content marketing?
  • 4.00: Hero Hub Hygiene Content Pyramid
  • 5.28: Advantages of content marketing
  • 6.51: Foundations of Good Content Marketing

It's a re-recorded and shorter version of a webinar I've held before. You can find the original by searching through the channel, if you want a more comprehensive version. 

You don't have to be selling the latest exciting gadget to write great content. Claire Trévien explains what content marketing is and isn't and shares tips to make it work for your business. Content can often be the last thing on your to-do list, it’s hard to prioritize it when you’re already overwhelmed by work. Passle is a content solution that puts the client-first by creating a tool that is easy to use, already wired to social, and with an in-built newsletter feature. Instead of gathering together ten different apps, Passle has everything in one place, so that you don’t have to waste your precious time. Find out more at


content marketing, b2b marketing, video, webinar, b2b content