The post-truth phenomenon has become sufficiently deeply engrained that it was the Oxford Dictionaries Word of the Year. This leaves the role of the Trusted Advisor in a sticky spot. How can you build trust if you can be more influential lying than relying on facts?
Well, one thing that seems to be increasingly true is that people trust people over perceived "machines" whether those machines are organisational or robotic. The US elections are the most notable case of this with Trump single-handedly beating the massive Republican and Democrat institutions.
The maxim that "people buy from people" is as valid as it has ever been an authentic human-to-human digital communications are going to be increasingly essential in building trust with clients.
At least that's my opinion, you'll need to check the facts.
Word of the Year 2016 is... After much discussion, debate, and research, the Oxford Dictionaries Word of the Year 2016 is post-truth – an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief’.