Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than trying to create generalist content. There are several reasons why this is a good idea:
- You can focus on your real area of expertise rather than faking it. This will help build trust in what you have to say.
- It's easier and faster to do, since you already know the topic: there'll be less research involved.
- You can actually say things of substance rather than be one of thousands of blogs all repeating the same vague generalities.
If you’re a blogger and trying to establish yourself in a market, it’s best to write about what you know or are most passionate about. By doing so, you can write a more engaging piece of content, and hopefully, it will be well-received by your audience. Your readers will benefit from your experience and insights. You have real-world anecdotes and examples to share. When you don’t have specialized content and you’re trying to serve everyone, your inexperience can show through in the form of high-level content that really says nothing. It may also take you a lot longer to write a post because you have to research or ask a lot of questions since you don’t know as much about the subject area.