This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

GDPR explained by Steve Jobs - before GDPR was a thing

This video is a must watch. 

In the wake of the Cambridge Analytica scandal, eyes are well and truly set on the 25th of May and the implementation date of GDPR (less than 2 months to go!)

Since it's ratification, the lead into GDPR has felt overwhelmingly ominous with many scaremongering about the potentially disastrous impact for businesses in breach. 

Rather, this should be seen as a positive step change which aims to give greater protection and rights to individuals when it comes to their personal data and how this is processed. 

It's refreshing to see this video of Steve Jobs in 2010 talking about the responsibility that businesses have when it comes to data protection and privacy. 

“Privacy means people know what they’re signing up for — in plain English, and repeatedly.” 

As an "optimist" he continues to state:

"Ask them."

"Ask them every time." 

"Make them tell you to stop asking them."

"Let them know precisely what you're going to do with their data" 

With organisations frantically preparing for the changes, think about your responsibility as a business to be transparent and open with how you are using and storing the personal data of your existing and potential clients. See this as an opportunity to build strong relationships and brand affiliation - but accept when people decline. Instead, use this as an opportunity to understand why. Determine how you can better serve your audiences and ultimately establish reciprocity to form mutually beneficial relationships going forward. 

Finally, He Explains Himself “Privacy means people know what they’re signing up for — in plain English, and repeatedly.” "I'm an optimist, I believe people are smart. And some people want to share more data than other people do." "Ask them." "Ask them every time." "Make them tell you to stop asking them if they get tired of you asking them." "Let them know precisely what you're going to do with their data"

Tags

content marketing, b2b marketing, e2e, gdpr, data protection, data privacy, apple, steve

Tweets on this subject

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.

Subscribe

No thanks