This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

EY's hero content: how to be 'one of us' not another 'one of them'

Dyslexia influences at least 1 in 10 people, apparently. Given how dramatically it can affect a child's education and hence career prospects, that is a huge number of people. 

EY's excellent piece looks at the advantages that dyslexia can convey in the modern workplace; it is very well researched and builds a compelling case for hiring and working with dyslexics as part of a modern, diverse work environment. 

Why, though, is a Big Four advisory opining about Special Educational Needs? 

Perhaps one of three reasons: 

  • This piece demonstrates that they, like "dyslexic individuals really do think differently". 
  • It also shows dyslexics (who as their survey shows are often very successful) that EY is not just another "one of them" but perhaps, surprisingly, "one of us".  
  • Lastly, this approach shows EY walking-the-walk in diversity. Organisations that deal with change, need to have many differing views and approaches in order to solve new challenges in novel and innovative ways. 

As a person who knows many dyslexics, I found my view of EY changed by this excellent piece of thought leadership in a profoundly positive way. 

I take my hat off.

Top dyslexic strengths, trending competencies, all industries:  Exceptional ► Leadership and social influence ► Creativity, originality and initiative  Very Strong ► Complex problem-solving ► Analytical thinking and innovation ► Reasoning, problem-solving and ideation ► Active learning and learning strategies ► Technology design and programming  Strong ► Critical thinking and analysis ► Emotional intelligence

Tags

content marketing, b2b marketing, e2e