At the annual Legal Marketing Association conference this year we were lucky to hear from Linda Orton, CMO at Alvarez and Marsal, along with Connor Kinnear, CMO of Passle. The two took a deep dive into how Linda and the team at A&M created an authentic, customer-focused and revenue winning thought leadership program.
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How Alvarez & Marsal created a winning thought leadership program
Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...