At the annual Legal Marketing Association conference this year we were lucky to hear from Linda Orton, CMO at Alvarez and Marsal, along with Connor Kinnear, CMO of Passle. The two took a deep dive into how Linda and the team at A&M created an authentic, customer-focused and revenue winning thought leadership program.
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How Alvarez & Marsal created a winning thought leadership program
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Law firms are not short on ambition when it comes to growth. Cross-selling and collaboration are firmly on the agenda, with the majority...
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