One of the biggest conversations of the 21st Century- whether that's in politics, social media or our own homes- is unquestionably climate change. It is an issue that we can no longer avoid and the topic of sustainability is increasingly hot on everyone's lips. Being able to showcase the values that you and your business uphold with your content is more important than ever.

In fact, the Prince's Responsible Business Network found that there was a 4550% increase in Google searches for 'How to live sustainably' since the beginning of UK lockdown. It is therefore unsurprising that customers seek out companies which have a reputation for behaving sustainably.

This is not unique to companies that have an obvious and direct impact on the environment, such as oil and gas corporations or fashion retailers. When customers are buying legal or other professional services, your reputation and brand is just as significant in this area.

Creating and sharing thought leadership shouldn't just be used as a tool to showcase what you do but how you and your business go about it. Writing content which reflects your values and demonstrates your care for causes outside of your professional environment solidifies your clients' trust in you, adding some humanity alongside your service.

This doesn't just apply to climate and sustainability issues. Showing that you and your business care about societal issues ultimately increases your brand's value and will naturally encourage revenue and growth of your business.

So, what are you doing to show your clients you care?