This insightful article by technology experts, 3chillies, shares how Passle helps make creating, publishing, distributing, and reporting back on content easier and more impactful for time-poor professionals.
Read the article to learn how Passle can make life easier for professionals and their digital marketing teams, by:
- Reducing barriers to content creation for professional staff
- Setting the right content management workflow
- Supporting omnichannel publishing
- Providing analytics and insight into the success of published content
There are a number of reasons why professional services marketers can struggle to get their firm’s content marketing strategy off the ground.
We know professionals are busy, so getting their valuable expertise on a topic is always the first hurdle. Having the right platform to support your professionals is critical. A complicated content management system (CMS) can be off-putting and confusing for even the most eager author, and become a barrier to publishing content.
Even with the support of a digital marketing team, there are other challenges to overcome, such as getting time-sensitive content approved promptly and ensuring it’s distributed to all of the available social media channels.