Cross-selling is commonly recognized as one of the most powerful, yet missed, growth opportunities for law firms. As client expectations evolve and competition intensifies, the time to up your cross-selling game is now. 

To explore how firms can enter the next era of cross-selling, we're hosting a CMO Series Webinar:

Date: Thursday, February 12th
Time: 3pm GMT | 10am ET 

Join Raya Blakeley-Glover, Director of Business Development, Sales & Clients at Bird & Bird, and Mo Bunnell, CEO and Founder of Big Idea Group for this discussion exploring the current landscape of collaboration and cross-selling in law firms, examining why it has historically been so difficult to execute at scale, and where the opportunities are now for meaningful change. 

They will look at how leading firms are reframing cross-selling, not as a sales initiative, but as a client-centric strategy that strengthens relationships, improves retention, and unlocks firm-wide value.

The session will cover:

• Why cross-selling is emerging as a board-level priority for 2026
• The cultural, structural, and data challenges that continue to hold firms back
• How marketing, BD, and attorneys can align around shared client insights
• The role of content, visibility, and technology in showcasing expertise at the right moment
• Practical steps firms can take to embed cross-selling into everyday behaviors

Click here to register for the webinar.