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| less than a minute read

B2B Content Marketing Programs that actually last - How do you do that?

Nothing revolutionary here but good reminders – get buy in and support, define a focus and stick to it, make sure you have a strategy that includes realistic goals and commit to the long haul…

Content marketing can be a powerful force for attracting and engaging prospects. And B2B firms are creating content to fuel their thought leadership and lead generation efforts. But in spite of all the attention, many programs fail before they truly get off the ground. So what does it take to build a lasting and sustainable content marketing program? Here are seven tips to consider as you get started.


b2b, content marketing, content strategy

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