Some pretty shocking figures from Forbes demonstrate that while B2B companies are getting better at creating content, these pieces of content don't always see the light or are not distributed effectively. 

John Hall's conclusions that you need to a) educate your employees about content marketing and b) motivate them to get involved really strikes a chord. That's exactly what Passle aims to do: give your experts the right tools and training to not only create content, but share it with the world!

It's time to stop hiding your content under a bushel.