I often read online that the impact of a given piece of content will very much hinge upon the personal authority of the content creator. Indeed, as this Forbes article suggests, content penned by a faceless company won't engender trust or exude authenticity.

Having the voices of the industry veterans included in your content strategy will absolutely help to rally your audience. And quite apart from driving readership, nothing will win more votes of confidence than having the trusted, chiefy people within your organisation regularly creating digestible content that reflects their years of knowledge and expertise.