I came across this video which is rather old yet still powerful. Its purpose it to move people however the message it aims to convey is incredibly relevant to marketers and content creators across all sectors.
Whether your goal is to sell, influence, educate or create awareness, choose your words very carefully and put a lot of thought into your messaging. You will get the attention of a wider audience.
This short film illustrates the power of words to radically change your message http://youtu.be/HX5aRzXUzJo