This sounds like a nice way to spend two weeks! Snapping away on Instagram courtesy of Netflix. 

In the B2B landscape Instagram has a role however a well defined strategy is required. Since returning from the home of Instagram here are my top tips to make this happen: 

1. Post content when users are online
   • “Social Timing”. Like all popular social network the content is arranged chronologically. Prepare a few a/b tests. Timezones can make this difficult but start local and grow. Morning/lunch/evening would be a good start (remember your audience bed times vary!).  
   • Research popular accounts in your space and take note. 
2. Post regularly,
   • A popular account in your niche will typically have an excellent frequency/quality of posting. You need to become a regular fixture in your audiences timeline. 
   • Creating a stock of content can help keep this sustainable.
3. Prompt specific call-to-action in your posts
   • Like any good piece of content use CTA’s. It might be tagging a friend or liking the image. Ask a question. Find out what your followers engage with. 
4. Take guidance and post the content that works
   • If someone else is doing something well, take note and do it better. 
   • When you find your content works, repeat. 
5. Create a hashtag specific to your business
   • A hashtag can make a positive contribution to your brand. It helps ensuring recognition. Businesses have been doing this well in advance of social media #justdoit
6. Locate hashtags in your niche and use them
   • Search for the most popular hashtags and use alongside your content. These are called “evergreens”. 
   • Caveat - only use hashtags associated with your topic not just because they are popular. 
7. Analyse popular posts
   • Images with bright backgrounds perform better than dark backgrounds, similar for low saturation. 
   • DO NOT be unnatural but get the balance. Gut feeling is important here. The filters can easily turn you into a kid in a sweetshop.  
8. Interact with your followers
   • Always thank or respond to any comments. It's basic manners and drives engagement. 
   • Like and comment on other users content you wish to be in the company of. Hashtags are not just for images!
9. Take care with the quality of your profile
   • Key point here is using the account to drive traffic. The ONLY link in Instagram that works is in your profile. Use it. 
   • Obvious but the profile image has to resonate across all platforms so ensure it is recognisable to any user. 
   • Be concise. 

In addition, share to social networks as it drives traffic back to your account. 

I am always interested in viewing accounts! You can find me on Instagram here: @instdk