Some great tips from Ben Hollom in the link below on how to make your content go from 'meh'  to 'amazing'. It's particularly important to bear in mind his advice to 'write like you talk'. This does not mean 'dumbing-down' your work (though there's nothing wrong with that if it means more people will connect with what you are saying). Essentially, it means avoiding jargon-heavy and over-flowery prose.

Of course, that depends on your audience. If you are a lawyer writing for an audience of other lawyers, your content is going to be very different compared to that of a lawyer writing to an audience of SMEs for instance.