We should savour this moment. The Artisan Era will not be chatty. It tends to the earnest, often mixing a sort of po-faced mindfulness with an obsessive geekiness over details. With a bit of luck, crisp packets will stop wanting to be your best friend and copywriting in general should calm down a bit. But mark my words, there are dark days ahead. It’s only a matter of time before some bank or other starts telling its customers they’ve “curated” a “small batch” of “pop-up” current accounts. And then, so help me, there will be blood.

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