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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

8 results for: brand strategy
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At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
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Hip-hop now accounts for some 40% of music sales. As a 40-something know-nothing, I am pretty amazed - but the Economist argues that its...
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"We view ourselves much more like an innovator than we do a shoe company, or a fashion company - we don't think of ourselves as a fashion...
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The hedge fund industry lags far behind all other financial and professional services when it comes to marketing sophistication and...
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In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...
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An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...
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The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...
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Each week, I talk to clients about sending out weekly/monthly newsletters via Passle. People are always very keen on the idea, as they...