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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

23 results for: branding
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The Lawyer Marketing Leadership Summit 2020 kicked things off with a panel discussion on how to expand your recognition and establish...

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As Passle's lead designer, I get asked frequently: why have you chosen an octopus to be your logo?

Well, in short, they are some damn...

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This morning I saw this graphic from Gartners (thanks, Tim Hughes).  'Buyers spend more time buying through digital channels than...

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The phrase ‘bringing your whole self to work’ is a phrase I hear often and which seems to resonate with a wide variety of people. I am...

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Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot. 

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Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...

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When it comes to differentiating your business from the other firms in your space there is one factor that no other can replicate... your...

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In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...

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I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

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The cartoon from Punch below is funny because it's so accurate. When you're looking for legal advice (or indeed any professional advice)...

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Social media platforms offer a great channel for brands to distribute their content to prospective consumers. 

With the rise of these...

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Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...

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