PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

We had a superb time at the brilliantly organized LMA Northeast Regional Conference last week. One session that stood out amongst the...

The Lawyer Marketing Leadership Summit 2020 kicked things off with a panel discussion on how to expand your recognition and establish...

As Passle's lead designer, I get asked frequently: why have you chosen an octopus to be your logo? Well, in short, they are some damn...

This morning I saw this graphic from Gartners (thanks, Tim Hughes).  'Buyers spend more time buying through digital channels than any...

The phrase ‘bringing your whole self to work’ is a phrase I hear often and which seems to resonate with a wide variety of people. I am...

Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot. ...

Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...

When it comes to differentiating your business from the other firms in your space there is one factor that no other can replicate... your...

In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...

I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

The cartoon from Punch below is funny because it's so accurate. When you're looking for legal advice (or indeed any professional advice)...

Social media platforms offer a great channel for brands to distribute their content to prospective consumers.  With the rise of these...

Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B marketing...

An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...

Biographies.  We all (I assume) love writing them as much as going to the dentist's. Unless you're one of those teeth-overachievers. No...

I was recently introduced to the world of favicons whilst developing a website. Although subconsciously we use them on a daily basis,...