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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

22 results for: branding
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We had a superb time at the brilliantly organized LMA Northeast Regional Conference last week. One session that stood out amongst the...
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The Lawyer Marketing Leadership Summit 2020 kicked things off with a panel discussion on how to expand your recognition and establish...
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As Passle's lead designer, I get asked frequently: why have you chosen an octopus to be your logo?Well, in short, they are some damn...
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This morning I saw this graphic from Gartners (thanks, Tim Hughes).  'Buyers spend more time buying through digital channels than any...
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The phrase ‘bringing your whole self to work’ is a phrase I hear often and which seems to resonate with a wide variety of people. I am...
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Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot....
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Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...
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When it comes to differentiating your business from the other firms in your space there is one factor that no other can replicate... your...
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In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...
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I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!
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The cartoon from Punch below is funny because it's so accurate. When you're looking for legal advice (or indeed any professional advice)...
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Social media platforms offer a great channel for brands to distribute their content to prospective consumers. With the rise of these...
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Jo Macauley-Weeks is a Brand Engagement Executive at Irwin Mitchell LLP. I couldn't resist asking her a few questions about B2B...
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An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...
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Biographies. We all (I assume) love writing them as much as going to the dentist's. Unless you're one of those teeth-overachievers....
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I was recently introduced to the world of favicons whilst developing a website. Although subconsciously we use them on a daily basis,...