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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

15 results for: brand
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In this episode of the podcast, Eugene McCormick is joined by Carolyn Manning, Chief Marketing and Business Development Officer at...
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This week the Passle team were at the London Law Expo 2019. We heard from Zelinda Bennett (Marketing and Client Development Director at...
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Over the years I have ended up in lots of conversations with Brand and Marketing people at large companies about what is important when...
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It is easy to see why people are approaching 2018 with a certain cynicism. In an age of "fake news" and "alternative facts", authenticity...
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While the article I've referenced may just be about packaging and how products look better stripped back, it got me thinking about what...
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I absolutely love this story. One man's quest for chicken nuggets has become the most re-tweeted tweet of all time. Even outdoing Ellen...
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I was thinking about the post-truth phenomenon last night and I realised something that hadn’t occurred to me before. In short, it is...
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Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...
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Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...
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An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...
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I’m starting to get a reputation among my colleagues for being a sleuth when it comes to social mentions of Passle. I love taking...
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During this short video Dave Walters reminds us the importance of context and credible content as part of marketing.What is your business...
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This week I was speaking at The Insurance Technology Congress to some of the most senior individuals in the Insurance sector about...
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Edwin Dearborn is a brand strategist and the author of Power Branding Secrets. He helps entrepreneurs, startups or existing small...
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I’ve spent a month largely away from the internet, and I think that returning to work suddenly has made certain trends in articles...