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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

10 results for: brand building
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Snap (the company that own Snapchat) have been having a tough time of late, with declining monthly active users and disgruntled staff but...
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Growing up in New Zealand and coming from an English family I never understood the stereotype of British people as passionless or...
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Adam Gray, co-founder of Digital Leadership Associates, expresses his discontent with the propensity for employees in firms to simply...
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Keeping in contact with a client or prospect and at the front of mind during their customer journey can be easily achieved when meeting...
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In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...
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An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...
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Winning, or at least participating in the digital game has become a growing endeavour for firms across most industries. Astoundingly,...
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Creating content online is a great way of building a brand but as this article from Entrepreneur asks, should you build the brand of the...
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A friend of mine is a scientist.  He's researching how to cure cancer.  As you'd imagine it is very hard.   Last week he...
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The expression might revolt, but there is strong evidence that 'brand authenticity' is an exceptionally strong selling point (see below)....