Snap (the company that own Snapchat) have been having a tough time of late, with declining monthly active users and disgruntled staff but...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Growing up in New Zealand and coming from an English family I never understood the stereotype of British people as passionless or boring....
Adam Gray, co-founder of Digital Leadership Associates, expresses his discontent with the propensity for employees in firms to simply...
Keeping in contact with a client or prospect and at the front of mind during their customer journey can be easily achieved when meeting...
In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...
An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...
Winning, or at least participating in the digital game has become a growing endeavour for firms across most industries. Astoundingly,...
Creating content online is a great way of building a brand but as this article from Entrepreneur asks, should you build the brand of the...
A friend of mine is a scientist. He's researching how to cure cancer. As you'd imagine it is very hard. Last week he published a...
The expression might revolt, but there is strong evidence that 'brand authenticity' is an exceptionally strong selling point (see below)....
