30 Aug, 2018 People Make Assumptions - Good or Bad - You Decide By Passle Snap (the company that own Snapchat) have been having a tough time of late, with declining monthly active users and disgruntled staff but...
13 Dec, 2017 Thoughts On British People From A Kiwi Dual Citizen By Samuel Page Growing up in New Zealand and coming from an English family I never understood the stereotype of British people as passionless or boring....
12 Jan, 2017 Employee Advocacy, or Controlled Manipulation? By Freddy Dobinson Adam Gray, co-founder of Digital Leadership Associates, expresses his discontent with the propensity for employees in firms to simply...
15 Dec, 2016 Social Selling is not exclusively for sales people! By Freddy Dobinson Keeping in contact with a client or prospect and at the front of mind during their customer journey can be easily achieved when meeting...
05 Sep, 2016 Apple and Ireland - Everyone Has a Brand to Protect and Grow By Connor Kinnear In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...
09 May, 2016 The age of Innocent copycats is over: welcome artisans By Passle An entertaining post from Nick Parker heralding a wind of change in lazy branding: chatty Innocent-style branding is being replaced by...
10 Mar, 2016 Behind Enemy Lines - Tracking your Competitors' Online Performance By Freddy Dobinson Winning, or at least participating in the digital game has become a growing endeavour for firms across most industries. Astoundingly,...
15 Feb, 2016 Your brand vs your firm's brand By Adam Elgar Creating content online is a great way of building a brand but as this article from Entrepreneur asks, should you build the brand of the...
26 Jan, 2016 Personal brand - Are you looking after yours? By James Barclay A friend of mine is a scientist. He's researching how to cure cancer. As you'd imagine it is very hard. Last week he published a...
16 Nov, 2015 Being 'Authentic': a loathsome phrase but wonderful for Professional Services By Tom Elgar The expression might revolt, but there is strong evidence that 'brand authenticity' is an exceptionally strong selling point (see below)....