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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Building Trust and Authenticity: Jack Welch

Many of our clients are in very senior roles in very large organisations. They very often use our product to communicate their thoughts on all of the issues that effect their industry and their company.  They use our platform to build trust with their employees and customers.

Which brought me to this brilliant 3-minute video from Jack Welch. Made me feel a bit small...

"One of the things as a leader that you can really build a company around is trust; authenticity. You demonstrating everyday that you are who you say you are. The day you say one thing and do something else, you lose the whole trust of the organization." - Jack Welch

Tags

content marketing, b2b marketing