My post last week was not my best.  I had a re-read of it and I realised that I did not have a clear point - frankly it was a bit generic.   

This week is different and it was helped by the LinkedIn slide show below (that I discovered thanks to Steve Blakeman at OMD).   

This is what I have to share this week - If you are writing buzzwords in your post stop - you are probably writing generic corporate guff that no one is interested in!  (That might be a little harsh but I know because I have been guilty).

Be specific in what you want to share. Show what you know or something that you found interesting!

I particularly like slide 4 below - 'Show not Tell'. It is my new strapline - by some coincidence, I heard exactly this advice last week whilst talking with a very impressive head of social at a leading law firm.  

It is so easy to use buzzwords like 

  • Specialised
  • Leadership
  • Passionate
  • Strategic
  • Experienced
  • Focused
  • Expert

But without proof they are meaningless.  If you claim to be an expert make sure you have something to back it up.  

What I have learnt this week is show what you know and focus on just one or max two messages per post.