last week was not my best. I had a re-read of it and I realised that I did not have a clear point - frankly it was a bit generic.
This week is different and it was helped by the LinkedIn slide show below (that I discovered thanks to Steve Blakeman at OMD).
This is what I have to share this week - If you are writing buzzwords in your post stop - you are probably writing generic corporate guff that no one is interested in! (That might be a little harsh but I know because I have been guilty).
Be specific in what you want to share. Show what you know or something that you found interesting!
I particularly like slide 4 below - 'Show not Tell'. It
is my new strapline - by some coincidence, I heard exactly this advice last week whilst talking with a very impressive head of social at a leading law firm.
It is so easy to use buzzwords like
- Specialised
- Leadership
- Passionate
- Strategic
- Experienced
- Focused
- Expert
But without proof they are meaningless. If you claim to be an expert make sure you have something to back it up.
What I have learnt this week is show what you know and focus on just one or max two messages per post.