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| less than a minute read

Show not tell - if you state it prove it...

My post last week was not my best.  I had a re-read of it and I realised that I did not have a clear point - frankly it was a bit generic.   

This week is different and it was helped by the LinkedIn slide show below (that I discovered thanks to Steve Blakeman at OMD).   

This is what I have to share this week - If you are writing buzzwords in your post stop - you are probably writing generic corporate guff that no one is interested in!  (That might be a little harsh but I know because I have been guilty).

Be specific in what you want to share. Show what you know or something that you found interesting!

I particularly like slide 4 below - 'Show not Tell'. It is my new strapline - by some coincidence, I heard exactly this advice last week whilst talking with a very impressive head of social at a leading law firm.  

It is so easy to use buzzwords like 

  • Specialised
  • Leadership
  • Passionate
  • Strategic
  • Experienced
  • Focused
  • Expert

But without proof they are meaningless.  If you claim to be an expert make sure you have something to back it up.  

What I have learnt this week is show what you know and focus on just one or max two messages per post.

On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does everyone else. And basically, that means you are rendered invisible. So which words shouldn’t you use? And more importantly, which ones can you use instead?


content marketing, b2b marketing, writing advice

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