Great talk from James Saunders at On the Edge's Marketing within the Recruitment Sector event, on user experience.
He highlights that rather than doing a lighthouse change - aka a complete makeover of your website once every few years - you should be constantly tinkering and improving it. Think of your website as a platform, a moving organic thing, rather than a printed brochure.
He also convincingly showed that creatively designed websites don't always convert - simple and functional can be much more effective. The only way to know for sure of course is to keep on A/B testing to see which formats are working with your target audience.