I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they no imagination? Or are they uniquely self-regarding...?

Well the research suggests that when the founders put their name behind their firm it is significantly more likely to be successful.  So all those law firms and accountancy firms were right all along!

Of course what is true of the founders is equally true of the experts. If you put your name behind your own communications you care a lot more and your customers know that too. See below.