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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Taboola vs Outbrain vs QuuuPromote: which paid channel promotes your B2B blog best?

As frequent readers of this blog know, I'm just as interested in what you do after you hit 'publish' as what happens before. Many of these options are free to do, but sometimes you want to give your excellent content an extra push to make sure it's seen by the right people.

Enter Kosta, who's gone and tested Taboola, Outbrain and QuuuPromote, so you don't have to. And the conclusion is: QuuuPromote costs way less than the other two and drives higher-quality traffic.

In the interest of full disclosure, I'm already a total Quuu convert, so it was nice to see my suspicions confirmed in this article.

What is Quuu?

It exists in two parts:

  • Quuu itself is a tool that populates your social media queues (on Buffer or Hubspot) with high quality content. You simply select the categories relevant to you, and which channels you want it to end up on.
  • QuuuPromote lets you put your content in the social media queues of influencers (who have signed up to Quuu). Essentially you are putting your content in front of their audience.

Read more about the experiment below!

The Taboola & Outbrain brought us pretty low-quality traffic.  The average user session lasted about 15 seconds, and the vast majority of users visited only 1 page so they didn’t really engage with our site. In comparison, Quuu sessions lasted on average more than 1 minute.  The pages per session went up from slightly above 1.00 to 1.27 (a substantial improvement in engagement).

Tags

content marketing, b2b marketing, e2e, outbrain, taboola, quuu, quuupromote, paid links, tools

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