As a technology provider it is important that we create a lasting relationship with our clients.
This should be a key part of any business strategy to ensure clients are successful and the biggest advocates.
I had an opportunity to discuss this with a leading global accountancy firm and technology organisation this week.
My key points to ensure you create a successful relationship include:
- Ensuring your client is successful
- Create a partnership
- Accountability
- Delivering what you said you would and more
- Understanding the personal and business goals of your client
- Clear and agreed communication techniques
- Set realistic and agreed expectations
In the paragraph below Dimension Data highlight the requirements from both vendors and suppliers to create a positive partnership.
From a monetary perspective, according to Forrest Research, it costs five times more to find a new customer than to retain a current customers. Equally it is possible to generate referrals through your successful clients that costs significantly less than generating a cold sales opportunity.
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