As a technology provider it is important that we create a lasting relationship with our clients. 

This should be a key part of any business strategy to ensure clients are successful and the biggest advocates. 

I had an opportunity to discuss this with a leading global accountancy firm and technology organisation this week. 

My key points to ensure you create a successful relationship include:

• Ensuring your client is successful
• Create a partnership 
• Accountability
• Delivering what you said you would and more
• Understanding the personal and business goals of your client
• Clear and agreed communication techniques 
• Set realistic and agreed expectations

In the paragraph below Dimension Data highlight the requirements from both vendors and suppliers to create a positive partnership.

From a monetary perspective, according to Forrest Research, it costs five times more to find a new customer than to retain a current customers. Equally it is possible to generate referrals through your successful clients that costs significantly less than generating a cold sales opportunity.