As a technology provider it is important that we create a lasting relationship with our clients.
This should be a key part of any business strategy to ensure clients are successful and the biggest advocates.
I had an opportunity to discuss this with a leading global accountancy firm and technology organisation this week.
My key points to ensure you create a successful relationship include:
- Ensuring your client is successful
- Create a partnership
- Accountability
- Delivering what you said you would and more
- Understanding the personal and business goals of your client
- Clear and agreed communication techniques
- Set realistic and agreed expectations
In the paragraph below Dimension Data highlight the requirements from both vendors and suppliers to create a positive partnership.
From a monetary perspective, according to Forrest Research, it costs five times more to find a new customer than to retain a current customers. Equally it is possible to generate referrals through your successful clients that costs significantly less than generating a cold sales opportunity.
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-06-24-15-50-59-531-685ac963d81bf11b7522dd8e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-25-14-56-20-947-69c3f794d11ccf56ea7e162a.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-25-01-21-41-828-69c338a5e81277fde9a303c0.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-18-10-49-01-796-69ba831db11ab600b40a2d5e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-11-12-21-53-970-69b15e61aa0cefc7145a247d.png)


