As a technology provider it is important that we create a lasting relationship with our clients.
This should be a key part of any business strategy to ensure clients are successful and the biggest advocates.
I had an opportunity to discuss this with a leading global accountancy firm and technology organisation this week.
My key points to ensure you create a successful relationship include:
- Ensuring your client is successful
- Create a partnership
- Accountability
- Delivering what you said you would and more
- Understanding the personal and business goals of your client
- Clear and agreed communication techniques
- Set realistic and agreed expectations
In the paragraph below Dimension Data highlight the requirements from both vendors and suppliers to create a positive partnership.
From a monetary perspective, according to Forrest Research, it costs five times more to find a new customer than to retain a current customers. Equally it is possible to generate referrals through your successful clients that costs significantly less than generating a cold sales opportunity.
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-06-24-15-50-59-531-685ac963d81bf11b7522dd8e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-04-09-13-29-56-283-69d7a9d48614c88cffdbda69.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-04-06-23-10-10-864-69d43d523d38ce3322f317ae.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-31-11-46-53-921-69cbb42df111dab9e0faa9c5.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-30-12-38-41-361-69ca6ed1c408820feb574dab.png)


