This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

All Posts
| less than a minute read

The attribution challenge and marketing's place in today's B2B.

Get in touch

Avatar
Samuel Page
Marketing Director

Get in touch

Avatar
Samuel Page
Marketing Director

As digital marketing has become more effective, it has become more prevalent - almost to the point of being all consuming.

There can be no doubt as to the power of a well placed display ad or a well optimised page in the keyword rankings.

But this obsession with measurement and attribution can lead to a marketing team that focuses more on reaching metrics than fulfilling its key purpose.

This article by Scott Vaughan is right on the money - becoming obsessed with measurement is only one part of a good growth strategy. 

Marketing personnel need to serve as the lead storytellers, arming all in their organization, partner network and customer base to advocate and amplify their brand. Moreover, if you don’t have the talent and focus on the right markets, ideal customer profiles, unique positioning and relevant messaging, all the data in the world won’t help.
martechtoday.com/...
featured image

Sign up to receive all the latest insights from Passle. Subscribe now

Tags

content marketing, b2b marketing, e2e

Get in touch

Avatar
Samuel Page
Marketing Director

Get in touch

Avatar
Samuel Page
Marketing Director

Latest Insights