In my career, I’ve definitely been guilty at times of writing a lot of complicated things but saying very little.

I still cringe every time I see marketing speak. When you’re writing on a subject you don’t know well it takes a lot of discipline to avoid using meaningless terms that don't really say anything at all. Using language like this even hides the real meaning of what you are writing.

Here's a tongue in cheek translation guide to help you understand what marketers are really trying to say.

**These are very real. I found these all in one press release (I won't name and shame).