Edelman's Trust Barometer 2019 just got published. Once again this year it states that the source within your firm that people trust most is your Experts.
65% of people consider Company Technical Experts as "Very or Extremely credible".
Year-on-year the trustworthiness of company technical experts has also increased. This is very much in line with previous annual Trust Barometer Reports. This is fantastic news for professional services firms who are stacked with exactly those experts (lawyers, accountants, advisors of every hue) and consultative tech firms (again full of subject matter experts).
Also good news for these firms is that coming in just after technical experts as a trusted resource is 'A person like yourself' and a 'regular employee'. All firms need to do is activate these voices and empower their experts.
Over the last 19 years, the Edelman Trust Barometer has detected and documented some of the largest opinion shifts shaping the world. We have observed that the state and dynamic of trust in institutions was in many ways predictive of larger societal, economic and political changes to come. Online Survey in 27 Markets 33,000+ respondents total