Elizabeth Duffy (Acritas) and Gillian Ward (Baker Botts LLP) lead an engaging session exploring how to build a successful sector strategy. 

Gillian ran through how Baker Botts have conducted a successful sector marketing approach with their Energy sector and here are some of the key activities that are worth considering:

• Energy sector committees
• Energy editorial committees, 
• Award submissions and promotion, 
• Key account program, 
• Annual Baker Institute energy symposium, 
• World gas conference (Major sponsor), 
• Board of sector forum, Houston & Dallas,
• Baker Botts international oil & gas schools 
• bakerbotts.com energy hub 

There is no doubt that for this to be successful the engagement of the lawyers is vital and as Gillian and Elizabeth stressed, a strong leader is key. To drive a successful change in any firm that follows a distributed leadership model, feedback to the lawyers is key so they can see that ultimately their efforts are driving business growth.