This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

How to drive successful sector marketing - Baker Botts LLP and Acritas

Elizabeth Duffy (Acritas) and Gillian Ward (Baker Botts LLP) lead an engaging session exploring how to build a successful sector strategy. 

Gillian ran through how Baker Botts have conducted a successful sector marketing approach with their Energy sector and here are some of the key activities that are worth considering:

  • Energy sector committees
  • Energy editorial committees, 
  • Award submissions and promotion, 
  • Key account program, 
  • Annual Baker Institute energy symposium, 
  • World gas conference (Major sponsor), 
  • Board of sector forum, Houston & Dallas,
  • Baker Botts international oil & gas schools 
  • bakerbotts.com energy hub 

There is no doubt that for this to be successful the engagement of the lawyers is vital and as Gillian and Elizabeth stressed, a strong leader is key. To drive a successful change in any firm that follows a distributed leadership model, feedback to the lawyers is key so they can see that ultimately their efforts are driving business growth. 

Sign up to receive all the latest insights from Passle. Subscribe now

Tags

content marketing, b2b marketing, e2e