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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

The importance of effective feedback in high performing teams

PwC have recently posted a video about their partnership with British Athletics. In the video, they talk about how data is going to be crucial in achieving a performance edge at Tokyo 2020. 

We know feedback is a key component in a successful sports team, but I think these themes can be applied to teams in every sector. Here are a few of my thoughts;

1 - Welcome feedback with open arms and offer it when you can - Don't be shy to ask for feedback, some times it can make you feel uneasy but try to remember it's going to help you grow. Likewise, don't be shy to share feedback with others - Those truly wanting to develop will thank you for it.

2 - Don't get personal or take it personally - The aim of feedback is to build the team and although it might focus on an individual, it must be framed within the context of the team. The mindset, whether giving or receiving feedback,  should always be "This conversation is about improving the team."

3  - Provide feedback on Positive AND Negative performances - Learning from the situation is very important, so it's just as crucial to feedback on successful performances as it is unsuccessful ones. After a big win, work out why it happened, that way it is easier to replicate in the future. When providing feedback on a mixed performance, Keep it proportionate. I can best explain this with an example from my old rowing coach. After finishing a race, which I was somewhat disappointed my coach quipped "Great race, 90% was spot on, so we will spend 90% of the debrief meeting focusing on what went well, then at the end, we can briefly talk about what improvement can be made." 

In summary, be open-minded, feedback is a discussion and not a lecture so asking questions is imperative. In a team, everyone is pulling for the same goal and feedback should be encouraged to grow, learn and ultimately achieve success.

A millimetre. A split second. In athletics, they can be the difference between silver and gold.

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content marketing, b2b marketing, e2e, professional services, performance, feedback