Lewis Silkin's Advertising & Marketing Annual Review saw excellent speakers highlight the highs and lows of 2020, and what’s coming over the hill in 2021. 

Brinsley Dresden, Head of Advertising & Marketing Law, highlighted his top 10 observations from the webinar on Tuesday, which I recommend reading further here.

Partners Jo Farmer, Geraint Lloyd-Taylor and Bryony Long joined Brinsley on the webinar and provided some brilliant insights and examples of changes to regulations within Ad & Marketing Law. A few of the main highlights I took away were:

Influencer Marketing 

• Expect tougher restrictions for paid posts and ads
• More responsibility is likely to fall on advertising platforms rather than influencers
• Instagram plans to create advertising packages to tackle "hidden advertising"
  
  

Social Responsibility 

• The Black Lives Matter movement has had a lasting effect on advertising
• Expect new rules to tackle harmful gender stereotypes
• The Government will launch a major review of gambling law
• Crackdowns will continue on misleading environmental claims
• The ASA will take action on 'Buy Now & Pay Later' ads
  
  

Tech & Data  

• Tech providers need to better police age compliance
• Closer monitoring is planned of YouTube channels particularly those aimed at children
• Push notifications are now classified as electronic marketing and consent is necessary for using social media for retargeting
• New AVMS regulations to protect public and children from harmful content
• An overview of some of the largest data breach fines in 2020
  
  

Coming in 2021...

• Finalised guidance/guidelines from ICO and CMDPB on data and privacy 
• Regulation of Online Harms will take shape
• ASA Competitor Complaints Review new rules published 
• Stricter regulations for gambling ads likely

For further info check out some of Lewis Silkin's blogs:

AdLaw
Gambling
Data Privacy