Lewis Silkin's Advertising & Marketing Annual Review saw excellent speakers highlight the highs and lows of 2020, and what’s coming over the hill in 2021.
Brinsley Dresden, Head of Advertising & Marketing Law, highlighted his top 10 observations from the webinar on Tuesday, which I recommend reading further here.
Partners Jo Farmer, Geraint Lloyd-Taylor and Bryony Long joined Brinsley on the webinar and provided some brilliant insights and examples of changes to regulations within Ad & Marketing Law. A few of the main highlights I took away were:
- Expect tougher restrictions for paid posts and ads
- More responsibility is likely to fall on advertising platforms rather than influencers
- Instagram plans to create advertising packages to tackle "hidden advertising"
- The Black Lives Matter movement has had a lasting effect on advertising
- Expect new rules to tackle harmful gender stereotypes
- The Government will launch a major review of gambling law
- Crackdowns will continue on misleading environmental claims
- The ASA will take action on 'Buy Now & Pay Later' ads
Tech & Data
- Tech providers need to better police age compliance
- Closer monitoring is planned of YouTube channels particularly those aimed at children
- Push notifications are now classified as electronic marketing and consent is necessary for using social media for retargeting
- New AVMS regulations to protect public and children from harmful content
- An overview of some of the largest data breach fines in 2020
Coming in 2021...
- Finalised guidance/guidelines from ICO and CMDPB on data and privacy
- Regulation of Online Harms will take shape
- ASA Competitor Complaints Review new rules published
- Stricter regulations for gambling ads likely
For further info check out some of Lewis Silkin's blogs:
The Top 10 observations from our Annual Review Webinar 2021