The Power of Employees as Social Influencers
Influencer marketing hit the marketing world by storm - where it was initially a strategy deployed by big brands that could afford to...
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Cialdini's 6 principles of influence: Reciprocity
A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques....
Account Based Marketing with Military Grade Intelligence Positioning via AIG
Last week I had the pleasure to attend an AIG seminar. AIG are a group of elite influencers from the British military and estimate there...
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