Jan 15, 2021 Lewis Silkin Advertising & Marketing Annual Review 2020 - Brinsley Dresden's Top 10 Observations By Passle Lewis Silkin's Advertising & Marketing Annual Review saw excellent speakers highlight the highs and lows of 2020, and what’s coming over...
Jul 13, 2017 Cialdini's 6 principles of influence: Reciprocity By Tom Elgar A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques. As...
Apr 16, 2017 Account Based Marketing with Military Grade Intelligence Positioning via AIG By Passle Last week I had the pleasure to attend an AIG seminar. AIG are a group of elite influencers from the British military and estimate there...