1/15/2021 11:27:26 AM Lewis Silkin Advertising & Marketing Annual Review 2020 - Brinsley Dresden's Top 10 Observations By Passle Lewis Silkin's Advertising & Marketing Annual Review saw excellent speakers highlight the highs and lows of 2020, and what’s coming over...
10/19/2020 12:00:00 AM Reaching your market on LinkedIn (Best practice content campaigns - part 5) By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen...
11/13/2019 2:15:37 PM Sainsbury's Yuletide Clementine Scandal! By Passle Sainsbury's transported Metro readers across the UK into the sixties this morning with their latest Christmas campaign. The supermarket...
5/21/2018 10:17:16 PM How personalised is your content? By Freddy Dobinson "Hey Marc, this ad is REAL." This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
5/3/2017 12:00:00 AM “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” -Bill Gates By Passle This advert has been doing the rounds on social media recently. It depicts an instant message conversation between a venue manager (Tom)...
9/30/2016 12:00:00 AM The Goose-Bump Effect: Creating Emotionally Engaging Content in B2B By Freddy Dobinson The Dear Sophie Campaign run by Google really pulls on the heartstrings and it is hard not connect on an emotional level with the story...
9/26/2016 10:58:49 AM Making Bathrooms Matter: Emotional Connection = Brand Recognition By Freddy Dobinson A clear, simple, yet evocative message - bathrooms matter. Resonating with a range of core emotions this bathstore advert transforms the...
6/20/2016 12:57:41 PM Why the focus of your content shouldn't be... You By Freddy Dobinson In January, 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...
1/6/2016 3:20:21 PM Twitter introduces conversational ads By Passle At last something positive from Twitter, who ill-advisedly announced that tweets will increase to 10,000 characters. These news adverts...
11/23/2015 12:03:45 PM Where are all the journalists going? By Tom Elgar The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....
9/9/2015 12:56:57 PM Instagram for B2Bs: advertisers welcome! By Passle Great news for B2B advertisers, Instagram is not only expanding its advertising reach to 30 more countries including Italy, South Korea,...
7/22/2015 11:03:17 AM Organic reach versus paid reach on LinkedIn By Passle Personally, I am a fan of LinkedIn’s advertising system, they make it incredibly easy to target very specific demographics, businesses,...
3/10/2015 10:49:16 AM Britain's Ad's Got Talent By Nick Pitman It's getting harder to inspire your audience to remain seated and check out the adverts in the breaks of their favourite shows; as the...