Jan 15, 2021 Lewis Silkin Advertising & Marketing Annual Review 2020 - Brinsley Dresden's Top 10 Observations By Passle Lewis Silkin's Advertising & Marketing Annual Review saw excellent speakers highlight the highs and lows of 2020, and what’s coming over...
Oct 19, 2020 Reaching your market on LinkedIn (Best practice content campaigns - part 5) By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen...
Nov 13, 2019 Sainsbury's Yuletide Clementine Scandal! By Passle Sainsbury's transported Metro readers across the UK into the sixties this morning with their latest Christmas campaign. The supermarket...
May 21, 2018 How personalised is your content? By Freddy Dobinson "Hey Marc, this ad is REAL." This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
May 03, 2017 “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” -Bill Gates By Passle This advert has been doing the rounds on social media recently. It depicts an instant message conversation between a venue manager (Tom)...
Sep 30, 2016 The Goose-Bump Effect: Creating Emotionally Engaging Content in B2B By Freddy Dobinson The Dear Sophie Campaign run by Google really pulls on the heartstrings and it is hard not connect on an emotional level with the story...
Sep 26, 2016 Making Bathrooms Matter: Emotional Connection = Brand Recognition By Freddy Dobinson A clear, simple, yet evocative message - bathrooms matter. Resonating with a range of core emotions this bathstore advert transforms the...
Jun 20, 2016 Why the focus of your content shouldn't be... You By Freddy Dobinson In January, 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...
Jan 06, 2016 Twitter introduces conversational ads By Passle At last something positive from Twitter, who ill-advisedly announced that tweets will increase to 10,000 characters. These news adverts...
Nov 23, 2015 Where are all the journalists going? By Tom Elgar The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....
Sep 09, 2015 Instagram for B2Bs: advertisers welcome! By Passle Great news for B2B advertisers, Instagram is not only expanding its advertising reach to 30 more countries including Italy, South Korea,...
Jul 22, 2015 Organic reach versus paid reach on LinkedIn By Passle Personally, I am a fan of LinkedIn’s advertising system, they make it incredibly easy to target very specific demographics, businesses,...
Mar 10, 2015 Britain's Ad's Got Talent By Nick Pitman It's getting harder to inspire your audience to remain seated and check out the adverts in the breaks of their favourite shows; as the...