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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

CMO Series EP 17 - Amy Shepherd of Ballard Spahr on care & leadership as a legal CMO

In this episode of the podcast, Will Eke is joined by Amy Shepherd, Chief Marketing and Business Development Officer at Ballard Spahr.

Together they discuss the duties of care for Marketing leaders in law firms, covering:

  • The core responsibility and duties of marketers
  • The responsibility and duty of the CMO to their team
  • What a good support network looks like for a CMO

Tags

e2e, marketing, professional services, passlepod, cmoseries
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