PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...

A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...

This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...

Marketing and business development functions within the legal world often become synonymous with one another.  There are distinct...

Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...

The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...

Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...

Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...

The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...

Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...

With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority...

On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...

As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...

Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...

In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...

The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...