PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

A CRM implementation can involve a huge investment of time, money and resources, but making sure lawyers actually use a new CRM is...

Last week you heard from Grasford Smith, a Litigation Partner and Co-Chair of the lateral integration programme at Akerman, to hear his...

Only last month we launched CMO Series: Laterals & Mergers, a podcast dedicated entirely to how law firm marketers and BD leaders...

Every law firm claims to prioritise collaboration, yet very few have figured out how to turn it into real measurable revenue growth....

Lateral hiring is currently at an all time high and the cost of getting it wrong runs into the billions, so why are firms still making...

Law firms can no longer just coast on stability anymore, they need to start actively building momentum. Marketing leaders are expected to...

Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening...

Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams...

It's well documented that better client-based collaboration can boost business development results and build stronger, long lasting...

Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right...

Moving beyond practice group silos and towards a one firm, one solution approach starting with what the client genuinely needs has never...

We are excited to launch CMO Series Laterals & Mergers, a new sub-series of the CMO Series Podcast dedicated entirely to how law firm...

Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing...

As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively...

Building a BD function that actually drives revenue, not just activity, is something many law firms talk about but few get right. On...

In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the...