May 18, 2023 CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate By Charlotte Knight Ed Lovatt By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...
Apr 11, 2023 Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up By Charlotte Knight Charles Cousins A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...
Nov 22, 2022 CMO Series - Thanksgiving Special By Charlotte Knight This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...
Nov 01, 2022 CMO Series EP68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm By Charlotte Knight Eugene McCormick Marketing and business development functions within the legal world often become synonymous with one another. There are distinct...
Oct 25, 2022 CMO Series EP67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm By Charlotte Knight Alistair Bone Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...
Oct 11, 2022 CMO Series EP65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing By Charlotte Knight James Barclay The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...
Oct 04, 2022 CMO Series EP64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing By Charlotte Knight Will Eke Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...
Sep 27, 2022 CMO Series EP63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs By Charlotte Knight Will Eke Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...
Sep 13, 2022 CMO Series EP61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams By Charlotte Knight Ed Lovatt The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...
Sep 06, 2022 CMO Series EP60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm By Charlotte Knight Cam Dobinson Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...
Aug 30, 2022 CMO Series EP59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms By Charlotte Knight Ed Lovatt With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority...
Aug 23, 2022 CMO Series EP58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives By Charlotte Knight Charles Cousins On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
Aug 18, 2022 CMO Series EP57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm's approach to BD from the ground up By Charlotte Knight Ed Lovatt As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
Aug 10, 2022 CMO Series EP55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms By Charlotte Knight Will Eke Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
Aug 02, 2022 CMO Series EP54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO By Charlotte Knight Ed Lovatt In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
Jul 26, 2022 CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm By Charlotte Knight Charles Cousins The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...