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As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground....
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing...
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Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and...
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Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their...
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In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York....
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AI is quickly being adopted and used to keep firms ahead of the curve, yet many firms struggle to do this effectively and get the most...
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For law firms to truly stand out, creativity in storytelling is essential. It’s what humanises the brand and helps build stronger, more...
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AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for...
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Podcasting has become an impactful and popular medium to communicate and connect with individuals and communities across the globe, and...
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Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens...
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AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this...
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We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing. In...
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AI is quickly becoming a key player in marketing and business development strategies across firms, driving efficiencies and streamlining...
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Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are...
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Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client...
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In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person. In today’s episode of the...
