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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

89 results for: passlepod
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CMO Series EP64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing
By Charlotte Knight Will Eke
Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...
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CMO Series EP63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
By Charlotte Knight Will Eke
Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...
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CMO Series EP61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams
By Charlotte Knight Ed Lovatt
The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...
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CMO Series EP60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
By Charlotte Knight Cam Dobinson
Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...
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CMO Series EP59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms
By Charlotte Knight Ed Lovatt
With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority...
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CMO Series EP58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
By Charlotte Knight Charles Cousins
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
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CMO Series EP57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm's approach to BD from the ground up
By Charlotte Knight Ed Lovatt
As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
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CMO Series EP55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
By Charlotte Knight Will Eke
Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
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CMO Series EP54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
By Charlotte Knight Ed Lovatt
In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
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CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm
By Charlotte Knight Charles Cousins
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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CMO Series EP51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
By Charlotte Knight Eugene McCormick
A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
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CMO Series EP50 - Celebrating 50 episodes with our picks from the past year
By Charlotte Knight Charles Cousins Will Eke +3 more...
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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CMO Series EP49 - Murray Coffey on building the next generation of successful legal professionals
By Charlotte Knight Charles Cousins
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...
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CMO Series EP48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
By Charlotte Knight Charles Cousins
International expansion has been on the cards for several law firms in recent years, but few firms manage to truly think globally when it...
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CMO Series EP47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
By Charlotte Knight Alistair Bone
Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders...
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CMO Series EP46 - Dave Southern on driving legal BD with client-based collaboration
By Charlotte Knight Ed Lovatt
It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting...
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