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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

93 results for: passlepod
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CMO Series - Thanksgiving Special
By Charlotte Knight
This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...
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CMO Series EP68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm
By Charlotte Knight Eugene McCormick
Marketing and business development functions within the legal world often become synonymous with one another.  There are distinct...
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CMO Series EP67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
By Charlotte Knight Alistair Bone
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...
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CMO Series EP65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing
By Charlotte Knight James Barclay
The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...
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CMO Series EP64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing
By Charlotte Knight Will Eke
Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...
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CMO Series EP63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
By Charlotte Knight Will Eke
Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...
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CMO Series EP61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams
By Charlotte Knight Ed Lovatt
The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...
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CMO Series EP60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
By Charlotte Knight Cam Dobinson
Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...
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CMO Series EP59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms
By Charlotte Knight Ed Lovatt
With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority...
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CMO Series EP58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
By Charlotte Knight Charles Cousins
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
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CMO Series EP57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm's approach to BD from the ground up
By Charlotte Knight Ed Lovatt
As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
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CMO Series EP55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
By Charlotte Knight Will Eke
Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
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CMO Series EP54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
By Charlotte Knight Ed Lovatt
In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
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CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm
By Charlotte Knight Charles Cousins
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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CMO Series EP51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
By Charlotte Knight Eugene McCormick
A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
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CMO Series EP50 - Celebrating 50 episodes with our picks from the past year
By Charlotte Knight Charles Cousins Will Eke +3 more...
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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