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Every law firm claims to prioritise collaboration, yet very few have figured out how to turn it into real measurable revenue growth....
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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Lateral hiring is currently at an all time high and the cost of getting it wrong runs into the billions, so why are firms still making...
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Law firms can no longer just coast on stability anymore, they need to start actively building momentum. Marketing leaders are expected to...
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Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening...
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Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams...
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It's well documented that better client-based collaboration can boost business development results and build stronger, long lasting...
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Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right...
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Moving beyond practice group silos and towards a one firm, one solution approach starting with what the client genuinely needs has never...
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We are excited to launch CMO Series Laterals & Mergers, a new sub-series of the CMO Series Podcast dedicated entirely to how law firm...
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Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing...
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As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively...
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Building a BD function that actually drives revenue, not just activity, is something many law firms talk about but few get right. On...
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In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the...
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In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator...
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Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get...
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55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're...
