PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting...

Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm,...

Join us as we celebrate this season of Thanksgiving with our wonderful community of CMO Series Podcast friends.We’re lucky to be joined...

The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.Today on the...

In the latest episode of the CMO Series REPRESENTS podcast, we delve into the critical mission of creating a safe and supportive...

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This...

In this episode of the CMO Series, we explore the critical juncture of transitioning into the role of a Chief Marketing Officer. It's a...

On this special episode of the CMO Series Podcast, we hear from Mikkel Keller Stubkjær, Head of Development at Novicell UK, who joined...

Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a...

Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed...

Perceived resistance from clients and a strong focus on billable hours could explain why law firms have been slower to adopt client...

Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve...

The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated....

Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...

In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...

Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek...