Dec 04, 2024 CMO Series EP160 - Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing By Charles Cousins Charlotte Knight Sonali Badul Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and...
Nov 27, 2024 Growth & Gratitude: Part 3 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who...
Nov 25, 2024 A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and...
Nov 21, 2024 Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to...
Nov 20, 2024 CMO Series EP159 - Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO By Will Eke Charlotte Knight Sonali Badul Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s...
Nov 12, 2024 EP 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team By Charlotte Knight Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to...
Nov 06, 2024 CMO Series EP158 - Jeff Berardi’s 7 steps to better, more strategic thought leadership By Ed Lovatt Charlotte Knight Sonali Badul Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their...
Oct 29, 2024 EP7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online By Charlotte Knight Sonali Badul A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise....
Oct 23, 2024 CMO Series Live Special: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI By Eugene McCormick Charlotte Knight Sonali Badul In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene...
Oct 16, 2024 EP6 - CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites By Charlotte Knight Sonali Badul A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell,...
Oct 15, 2024 CMO Series EP157 - Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO By Will Eke Charlotte Knight While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO...
Oct 09, 2024 EP5 - CMO Series Digital Masterclass: Julie Chodos and Duncan Shaw on What it Takes to Build a World-Class Digital Presence By Charlotte Knight Sonali Badul In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at...
Oct 09, 2024 CMO Series Podcast Live: Lex Mundi Annual Conference - Iris Jones of Akerman on How to Stand Out and Deliver Results By Alistair Bone Charlotte Knight Sonali Badul This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was...
Oct 08, 2024 CMO Series EP156 - John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events By Will Eke Charlotte Knight In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and...
Oct 02, 2024 CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development By Charlotte Knight In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam...
Sep 26, 2024 CMO Series Live Special: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts By Alistair Bone Charlotte Knight Sonali Badul In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez...