10 May 2022 CMO Series EP40 - Jennifer Griffin Scotton on Challenging the assumptions around your firm's Business Development capabilities By Charlotte Knight, Cam Dobinson The skills and capabilities that Business Development training delivers are critical to the success of lawyers and their firms, yet every...
03 May 2022 CMO Series EP39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people By Charlotte Knight, Jennifer Green In this edition of the CMO Series, we delve into the philosophies, lessons and stories from one of legal marketing's most inspirational...
26 Apr 2022 CMO Series EP38 - Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game By Charlotte Knight, Ed Lovatt Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With...
19 Apr 2022 CMO Series EP37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing By Charlotte Knight, Eugene McCormick For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore...
12 Apr 2022 CMO Series EP36 - Bree Metherall of Stoel Rives LLP on the importance of asking "why?" in legal business development By Charlotte Knight, Will Eke The legal industry is built on precedent. It's important for firms, and for Business Development professionals in particular, to...
05 Apr 2022 CMO Series EP35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win By Charlotte Knight, Alistair Bone Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD...
29 Mar 2022 CMO Series EP34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm By Charlotte Knight, Charles Cousins No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.On this episode of the...
22 Mar 2022 CMO Series EP33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm By Charlotte Knight, James Barclay Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale...
15 Mar 2022 CMO Series EP32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm By Charlotte Knight, Alistair Bone The function of marketing is becoming more central to the growth and success of law firms, with marketers and BD professionals becoming...
08 Mar 2022 CMO Series EP31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm By Charlotte Knight, Charles Cousins The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and...
01 Mar 2022 CMO Series EP30 - Norm Rubenstein of Zeughauser Group on the Evolution of Law Firm Marketing By Charlotte Knight, Alistair Bone Even before the events of the last couple of years, law firms have seen a significant shift in the role and importance of Marketing and...
22 Feb 2022 CMO Series EP29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy By Charlotte Knight, James Barclay James Barclay hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board...
15 Feb 2022 CMO Series EP28 - Angela Quinn of Husch Blackwell on aligning your firm around the client experience By Charlotte Knight, Will Eke A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that...
11 Feb 2022 CMO Series EP27 - Valerie Brennan of Munger, Tolles and Olson LLP on building a brand that reflects the firm's clients, capabilities and goals By Charlotte Knight, Alistair Bone Despite being a firm's most valuable asset, best practice around building a legal brand is very much lacking. In this episode of the CMO...
26 Jan 2022 CMO Series EP26 - Marisa Eubanks of RumbergerKirk on how to encourage your lawyers to stay on top of BD activities By Charlotte Knight, Charles Cousins In today's competitive market, Business Development is key to a successful career as a lawyer. Anyone striving to become a partner is...
18 Jan 2022 CMO Series EP25 - Erin Corbin Meszaros of Eversheds Sutherland on rising to the challenges of legal marketing By Charlotte Knight, Charles Cousins Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have...