24 Jul, 2024 CMO Series EP149 - Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal By Charles Cousins Charlotte Knight Sonali Badul Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional...
16 Jul, 2024 CMO Series EP148 - Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services By Cam Dobinson Charlotte Knight Sonali Badul Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In...
09 Jul, 2024 CMO Series Podcast Special - The Highlights from CMO Series Live in New York By Natasha Sandamas Charlotte Knight Sonali Badul In this special edition of the CMO Series Podcast, Natasha Sandamas, Events Marketing Manager, joins the series to reflect on Passle’s...
03 Jul, 2024 CMO Series EP147 - Phill McGowan of Reed Smith on Strategic Communications: The Greatest Untapped Potential in Legal BD? By Eugene McCormick Charlotte Knight Sonali Badul As the landscape of legal services evolves, so does the significance of effective communication strategies. Today, Eugene McCormick is...
24 Jun, 2024 CMO Series REPRESENTS - From Roots to Rights: Lessons from a Labor Attorney By Julia Howard Charlotte Knight Sonali Badul Labor attorneys are essential in managing the intricacies of union law, protecting workers' rights, and promoting fair and just labor...
18 Jun, 2024 CMO Series EP146 - Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD By Ed Lovatt Charlotte Knight Sonali Badul Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO...
11 Jun, 2024 CMO Series EP145 - John Neidecker of Norris McLaughlin on The Evolving Role Of Thought Leadership In Legal Marketing By Charles Cousins Charlotte Knight Sonali Badul The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top...
06 Jun, 2024 CMO Series EP144 - Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team By Charles Cousins Charlotte Knight The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to...
29 May, 2024 CMO Series EP143 - Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing By Cam Dobinson Charlotte Knight In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us...
21 May, 2024 CMO Series EP142 - Sivan Koenig Galinsky of BFKN on Crafting an Award-Winning Website in a Mid-Size Firm By Charles Cousins Charlotte Knight Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is...
14 May, 2024 CMO Series EP141 - Brad Vynalek & Jennifer Rupkey of Quarles & Brady on Harmonizing Firm Leadership and BD By Ed Lovatt Charlotte Knight Developing a joined-up approach to legal business development is essential for any firm. On this episode of the CMO Series, Brad Vynalek,...
07 May, 2024 CMO Series EP140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? By Cam Dobinson Charlotte Knight “Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD...
30 Apr, 2024 CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice By Alistair Bone Charlotte Knight Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the...
23 Apr, 2024 CMO Series EP139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey By Cam Dobinson Charlotte Knight In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the...
17 Apr, 2024 CMO Series EP138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand By Will Eke Charlotte Knight From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s...
09 Apr, 2024 CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice By Yasmin Zand Charlotte Knight Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the...