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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

93 results for: passlepod
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This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...
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Marketing and business development functions within the legal world often become synonymous with one another.  There are distinct...
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Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...
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The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...
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Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...
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Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...
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The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...
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Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...
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With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority...
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On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
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As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
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Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
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In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
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The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
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We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...