PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from...

It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...

The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in...

Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve...

Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The...

Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...

The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging...

Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy,...

This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...

Longevity, growth, execution and retention. These are just some of the facets a legal CMO has to manage.  In this episode of the CMO...

As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution,...

Marketing and business development functions within the legal world often become synonymous with one another.  There are distinct...

Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...

Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership...

The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...

Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...