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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

66 results for: cmoseries
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Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...
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Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...
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In this special edition of the CMO Series, Jennifer Green welcomes Robyn Addis, Chief Operating Officer & Chief Marketing and Business...
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The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...
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Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...
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With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority...
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On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
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As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
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Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future...
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Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
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In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
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The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...
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A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
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We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...