PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...

By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...

Despite the rise of Diversity, Equity & Inclusion programs, there is still a huge disparity in the representation of people of color in...

Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on...

Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and...

Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending...

We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is...

Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and...

Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to...

It’s easy to reflect on the most significant moments in your career in retrospect, but understanding and identifying those milestones...

In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss...

A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...

This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the...

There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the...

Our celebration of leading women in professional services marketing continues on this week’s episode of CMO Series REPRESENTS where we...

Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams...