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Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. ...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance...
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Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client...
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Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow...
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The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building...
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The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought...
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To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from...
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To mark International Women’s Day 2026, CMO Series REPRESENTS returns with a powerful conversation on leadership, equity and action in...
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Building that long-term leverage can be difficult with short bursts of visibility. You need to consistently show up, make yourself known,...
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In this episode of the CMO Series podcast, we're joined by Doug Gold, Chief Operating Officer at Mitchell Silberberg and Knupp (MSK) to...
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True innovation in law firms goes beyond AI. It's rooted in humanity, with the people and process creating true client value. On today’s...
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Most law firms pitch a lot. Far fewer pitch well. And that gap represents one of the biggest missed growth opportunities in the legal...
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Building a book of business isn’t about being perfect or staying invisible, it’s about being consistently authentic and recognizable long...
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A consistent client experience doesn’t start with clients. It begins with strong internal alignment throughout the firm, built on trust,...
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Standing out in a crowded market increasingly depends on carving out a clear niche and owning it with confidence. In this episode of CMO...
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Law firms are no longer operating in a period of stability; they require momentum. Marketing leaders are expected to evolve alongside the...
