Jan 31, 2023 CMO Series EP77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm By Charlotte Knight Alistair Bone Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from...
Jan 25, 2023 CMO Series EP76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm By Charlotte Knight Charles Cousins It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...
Jan 17, 2023 CMO Series EP75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals By Charlotte Knight Alistair Bone The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in...
Jan 12, 2023 CMO Series Special: Your Guide to taking on 2023 By Charlotte Knight Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve...
Jan 10, 2023 CMO Series EP74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success By Charlotte Knight Alistair Bone Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The...
Dec 20, 2022 CMO Series EP73 - Michael Hertz of White & Case on leading innovation in law firms By Charlotte Knight Ed Lovatt Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...
Dec 14, 2022 CMO Series EP72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department By Charlotte Knight Eugene McCormick The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging...
Dec 08, 2022 CMO Series EP71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer By Charlotte Knight Jennifer Green Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy,...
Nov 22, 2022 CMO Series - Thanksgiving Special By Charlotte Knight This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...
Nov 18, 2022 CMO Series EP70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO By Charlotte Knight Eugene McCormick Longevity, growth, execution and retention. These are just some of the facets a legal CMO has to manage. In this episode of the CMO...
Nov 08, 2022 CMO Series EP69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer By Charlotte Knight Ed Lovatt As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution,...
Nov 01, 2022 CMO Series EP68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm By Charlotte Knight Eugene McCormick Marketing and business development functions within the legal world often become synonymous with one another. There are distinct...
Oct 25, 2022 CMO Series EP67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm By Charlotte Knight Alistair Bone Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...
Oct 18, 2022 CMO Series EP66 - Tom Elgar on the four pillars of effective content marketing in professional services By Charlotte Knight Tom Elgar Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership...
Oct 11, 2022 CMO Series EP65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing By Charlotte Knight James Barclay The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...
Oct 04, 2022 CMO Series EP64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing By Charlotte Knight Will Eke Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...