/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-19-58-16-342-6a6272584d7fda4aff7da931.png)
Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-22-33-879-6a6223a9e30065ccfb614a53.png)
Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-23-38-702-6a6223eaf739d4b296a6a522.png)
It's well documented that better client-based collaboration can boost business development results and build stronger, long lasting...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-15-58-554-6a62221ee61f23f448d60ff7.png)
Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-08-09-55-897-6a61cc53bf22c590ecad3f63.png)
Moving beyond practice group silos and towards a one firm, one solution approach starting with what the client genuinely needs has never...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-14-10-190-6a6221b2057b9401313e5629.png)
We are excited to launch CMO Series Laterals & Mergers, a new sub-series of the CMO Series Podcast dedicated entirely to how law firm...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-06-08-56-45-472-6a4b6dcdd2243d3e7116031c.png)
Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-06-16-09-42-21-722-6a311a7d705a1110f2d0be1e.png)
As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-06-16-09-50-31-348-6a311c6736440f76103a9f2e.png)
Building a BD function that actually drives revenue, not just activity, is something many law firms talk about but few get right. On...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-06-11-07-57-59-779-6a2a6a878c7ae3664e95098f.png)
In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-06-10-07-43-54-885-6a2915bae96ad9e6cd194c78.png)
In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-27-09-40-07-356-6a16bbf7d3753c00e25d3251.png)
Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-20-11-44-10-701-6a0d9e8ac43bb1b7aa9b4186.png)
55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-13-12-51-08-593-6a0473bc9637b8c501b52291.png)
The countdown is officially on for CMO Series Live 2026! Just 3 weeks to go until the action-packed day of networking, collaboration, and...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-05-13-10-31-41-776-6a04530d8f2c6617c3715896.png)
Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-04-28-12-39-56-177-69f0aa9cf24073d4bae5d43d.png)
Getting the right MarTech stack in place has never been more critical, yet many firms still struggle with getting the high-stake...
