PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Most law firm CMOs agree that cross-selling is the fastest and most cost-effective way to grow law firm revenue. Yet, our latest research...

Making an impact in business development isn’t about following a script; it’s about finding what works, what doesn’t, and where you can...

Implementing a seamless Content Management System that is able to grow alongside the firm in the long-term should be a top priority...

Live from the Lex Mundi Americas Regional Marketing and Business Development Roundtable in Denver, this special episode of the CMO Series...

Cross-selling remains one of the biggest growth opportunities for professional services firms, yet cultural silos, lack of trust and...

The art of storytelling is becoming an increasingly vital tool for law firms to form strong client relationships through personal...

Executing an effective thought leadership strategy is essential in professional services marketing, yet many firms continue to struggle....

Boutique firms are continually finding new ways to stand out, tackle significant cases, and make a lasting impact.  In today's episode of...

Fractional marketing is on the rise, enabling firms to tap into top-tier expertise without the full-time cost. In today’s episode of the...

Law firms continue to struggle with getting their lawyers to cross-sell effectively, leaving significant revenue untapped. The good news...

Diversity, Equity, and Inclusion has become a critical framework for organisations striving to create more supportive environments for...

In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic...

In a time when business leaders are navigating heightened political division, evolving workplace expectations, and the urgent call for...

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and...

On this episode of CMO Series Represents, Yasmin Zand is joined by Ioana Good, founder of Promova, for a conversation that’s as inspiring...

As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground....