PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders...

It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting...

As the world of work evolves, law firms face unique challenges when it comes to retaining and motivating their talent.  Someone...

In part two of our conversation with Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and...

It’s often thought that law firms are traditionally slow to move and innovate. Legal BD and marketing professionals know that doesn’t...

Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...

Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the...

There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...

The skills and capabilities that Business Development training delivers are critical to the success of lawyers and their firms, yet every...

In this edition of the CMO Series, we delve into the philosophies, lessons and stories from one of legal marketing's most inspirational...

Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With...

For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore...

The legal industry is built on precedent. It's important for firms, and for Business Development professionals in particular, to...

Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD...

No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.On this episode of the...

Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale...