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In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator...
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Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get...
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Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder...
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55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're...
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The countdown is officially on for CMO Series Live 2026! Just 3 weeks to go until the action-packed day of networking, collaboration, and...
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Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm...
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Getting the right MarTech stack in place has never been more critical, yet many firms still struggle with getting the high-stake...
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Cross-selling in law firms isn’t a knowledge problem, it’s an execution problem. Most lawyers know it matters, but few do it consistently...
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Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. ...
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High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance...
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Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client...
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Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow...
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The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building...
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The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought...
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To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from...
