/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-25-01-21-41-828-69c338a5e81277fde9a303c0.png)
Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-18-10-49-01-796-69ba831db11ab600b40a2d5e.png)
The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-11-12-21-53-970-69b15e61aa0cefc7145a247d.png)
The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-05-11-30-48-898-69a969685567110542b7721a.jpg)
To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-04-13-03-49-406-69a82db53b412c54be32023c.jpg)
To mark International Women’s Day 2026, CMO Series REPRESENTS returns with a powerful conversation on leadership, equity and action in...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-02-25-15-48-34-107-699f19d284138579a54c9578.png)
Building that long-term leverage can be difficult with short bursts of visibility. You need to consistently show up, make yourself known,...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-02-19-10-59-38-400-6996ed1aed31acc93b1374e7.jpg)
In this episode of the CMO Series podcast, we're joined by Doug Gold, Chief Operating Officer at Mitchell Silberberg and Knupp (MSK) to...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-02-04-15-05-10-466-69836026ae0e4cf738ed4f9f.png)
True innovation in law firms goes beyond AI. It's rooted in humanity, with the people and process creating true client value. On today’s...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-28-14-17-56-876-697a1a94934087c44124deae.png)
Most law firms pitch a lot. Far fewer pitch well. And that gap represents one of the biggest missed growth opportunities in the legal...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-21-14-10-44-101-6970de64af056dbfb5d26f64.jpg)
Building a book of business isn’t about being perfect or staying invisible, it’s about being consistently authentic and recognizable long...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-14-14-35-35-398-6967a9b7795a8a75bc669a12.jpg)
A consistent client experience doesn’t start with clients. It begins with strong internal alignment throughout the firm, built on trust,...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-06-16-39-53-515-695d3ad9bb353efc045c6840.jpg)
Standing out in a crowded market increasingly depends on carving out a clear niche and owning it with confidence. In this episode of CMO...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-12-16-15-16-25-843-694177c9190f803408651724.jpg)
Law firms are no longer operating in a period of stability; they require momentum. Marketing leaders are expected to evolve alongside the...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-12-09-11-05-31-284-6938027b1b6076d9d8980f1e.png)
What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-11-28-11-28-02-538-69298742b665c2344a7fe5ed.png)
Driving business development in a mid-sized regional firm is rarely about large budgets. It’s about sharp strategy, creativity and the...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-11-25-16-37-55-487-6925db63446e41787870232e.png)
For this year’s Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to...
