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Moving beyond practice group silos and towards a one firm, one solution approach starting with what the client genuinely needs has never...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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We are excited to launch CMO Series Laterals & Mergers, a new sub-series of the CMO Series Podcast dedicated entirely to how law firm...
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Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing...
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As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively...
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Building a BD function that actually drives revenue, not just activity, is something many law firms talk about but few get right. On...
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In most large law firms, a small handful of clients truly move the needle on revenue, yet BD efforts are still spread thinly across the...
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In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator...
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Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get...
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55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're...
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The countdown is officially on for CMO Series Live 2026! Just 3 weeks to go until the action-packed day of networking, collaboration, and...
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Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm...
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Getting the right MarTech stack in place has never been more critical, yet many firms still struggle with getting the high-stake...
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Cross-selling in law firms isn’t a knowledge problem, it’s an execution problem. Most lawyers know it matters, but few do it consistently...
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Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. ...
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High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance...
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Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client...
