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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

81 results for: cmoseries
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Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from...
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It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...
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The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in...
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Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve...
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Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The...
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Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...
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The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging...
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Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy,...
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This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...
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Longevity, growth, execution and retention. These are just some of the facets a legal CMO has to manage.  In this episode of the CMO...
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As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution,...
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Marketing and business development functions within the legal world often become synonymous with one another.  There are distinct...
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Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...
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Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership...
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The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of...
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Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...