22 Jun 2022 CMO Series EP47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional By Charlotte Knight Alistair Bone Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders...
16 Jun 2022 CMO Series EP46 - Dave Southern on driving legal BD with client-based collaboration By Charlotte Knight Ed Lovatt It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting...
14 Jun 2022 CMO Series EP45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves By Charlotte Knight Jennifer Green As the world of work evolves, law firms face unique challenges when it comes to retaining and motivating their talent. Someone...
09 Jun 2022 CMO Series EP44: Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success By Charlotte Knight Alistair Bone In part two of our conversation with Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and...
08 Jun 2022 CMO Series EP44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success By Charlotte Knight Alistair Bone It’s often thought that law firms are traditionally slow to move and innovate. Legal BD and marketing professionals know that doesn’t...
31 May 2022 CMO Series EP43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands By Charlotte Knight Charles Cousins Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...
24 May 2022 CMO Series EP42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today's environment By Charlotte Knight Connor Kinnear Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the...
17 May 2022 Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up By Charles Cousins Charlotte Knight Samuel Page There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...
10 May 2022 CMO Series EP40 - Jennifer Griffin Scotton on Challenging the assumptions around your firm's Business Development capabilities By Charlotte Knight Cam Dobinson The skills and capabilities that Business Development training delivers are critical to the success of lawyers and their firms, yet every...
03 May 2022 CMO Series EP39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people By Charlotte Knight Jennifer Green In this edition of the CMO Series, we delve into the philosophies, lessons and stories from one of legal marketing's most inspirational...
26 Apr 2022 CMO Series EP38 - Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game By Charlotte Knight Ed Lovatt Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With...
19 Apr 2022 CMO Series EP37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing By Charlotte Knight Eugene McCormick For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore...
12 Apr 2022 CMO Series EP36 - Bree Metherall of Stoel Rives LLP on the importance of asking "why?" in legal business development By Charlotte Knight Will Eke The legal industry is built on precedent. It's important for firms, and for Business Development professionals in particular, to...
05 Apr 2022 CMO Series EP35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win By Charlotte Knight Alistair Bone Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD...
29 Mar 2022 CMO Series EP34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm By Charlotte Knight Charles Cousins No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.On this episode of the...
22 Mar 2022 CMO Series EP33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm By Charlotte Knight James Barclay Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale...