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AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing. In...
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AI is quickly becoming a key player in marketing and business development strategies across firms, driving efficiencies and streamlining...
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Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are...
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In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person. In today’s episode of the...
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Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the...
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CMO Series Live is back! After a hugely successful sell-out event last year in New York, we're excited to return to the Big Apple for the...
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Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals. In...
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In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional...
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To celebrate International Women's Day 2025, we’re proud to present a special two-part edition of CMO Series REPRESENTS, where we...
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The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges,...
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Black History Month is recognized globally as a time to reflect on Black history, culture, and the invaluable contributions of Black...
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Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands....
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With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166...
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In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client...
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Welcome to the first episode of the Rainmakers podcast, where we explore how the legal industry’s most influential leaders have leveraged...
