May 23, 2023 Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD By Charlotte Knight Ed Lovatt Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...
May 18, 2023 CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate By Charlotte Knight Ed Lovatt By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...
May 16, 2023 CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders By Charlotte Knight Yasmin Zand Despite the rise of Diversity, Equity & Inclusion programs, there is still a huge disparity in the representation of people of color in...
May 11, 2023 CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing By Charlotte Knight Alistair Bone Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on...
May 09, 2023 CMO Series EP92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing By Charlotte Knight Ed Lovatt Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and...
May 04, 2023 CMO Series EP91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody By Charlotte Knight Eugene McCormick Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending...
Apr 27, 2023 CMO Series EP90 - Christy Walsh of Drew Eckl & Farnham on the move from CMO to COO as a legal marketer By Charlotte Knight Alistair Bone We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is...
Apr 25, 2023 CMO Series EP89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing By Charlotte Knight Charles Cousins Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and...
Apr 20, 2023 CMO Series EP88 - Silvia Van den Bruel of Hausfeld on driving social inclusion and the role of legal marketing By Charlotte Knight Will Eke Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to...
Apr 18, 2023 CMO Series EP87 - Kimberly Conyers on identifying pivotal moments in a legal marketing career By Charlotte Knight Eugene McCormick It’s easy to reflect on the most significant moments in your career in retrospect, but understanding and identifying those milestones...
Apr 13, 2023 CMO Series REPRESENTS: Embracing Equity - Holding your own and finding joy in legal marketing By Charlotte Knight In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss...
Apr 11, 2023 Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up By Charlotte Knight Charles Cousins A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...
Apr 06, 2023 CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities By Charlotte Knight This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the...
Apr 04, 2023 CMO Series EP85 - Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer By Charlotte Knight James Barclay There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the...
Mar 30, 2023 CMO Series REPRESENTS - Embracing Equity: Harnessing the power of your network By Charlotte Knight Our celebration of leading women in professional services marketing continues on this week’s episode of CMO Series REPRESENTS where we...
Mar 28, 2023 CMO Series EP84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand By Charlotte Knight Charles Cousins Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams...