12 Mar, 2024 CMO Series EP134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market By Will Eke Charlotte Knight The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and...
09 Mar, 2024 CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top By Charlotte Knight To celebrate Women’s History Month and International Women’s Day 2024, we invite you to join us as we talk with marketing and business...
08 Mar, 2024 CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability By Charlotte Knight This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry. In...
27 Feb, 2024 CMO Series EP133 - Susanne Pugsley of Pugsley Sidwell Business Development on What it Takes to Become a Marketing & BD Consultant By Will Eke Charlotte Knight For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole...
20 Feb, 2024 CMO Series EP132 - Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development By Cam Dobinson Charlotte Knight Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function....
13 Feb, 2024 CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand By Will Eke Charlotte Knight Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting...
06 Feb, 2024 CMO Series EP130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD By Will Eke Charlotte Knight Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a...
30 Jan, 2024 CMO Series EP129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms By Will Eke Charlotte Knight The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player...
23 Jan, 2024 CMO Series EP128 - Melodie Tilley of FordHarrison on Creating a Culture of Human Connection in Legal Marketing By Eugene McCormick Charlotte Knight While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture...
18 Jan, 2024 CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging By Yasmin Zand Charlotte Knight In this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand is lucky to sit down with Terra Davis, Chief Diversity & Talent...
16 Jan, 2024 CMO Series EP127 - Karen Snell of Kennedys on Modernising & Globalising a BD function By Charles Cousins Charlotte Knight The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise...
09 Jan, 2024 CMO Series EP126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development By Charlotte Knight Will Eke Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of...
21 Dec, 2023 CMO Series EP125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent By Eugene McCormick Charlotte Knight In a people-driven business like a law firm, talent isn't just important - it's the linchpin for success. In this episode of the Passle...
19 Dec, 2023 CMO Series EP124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made By Alistair Bone Charlotte Knight Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create...
14 Dec, 2023 CMO Series REPRESENTS - Beyond Sight: Advancing Accessibility in Digital Marketing with Tim Dixon of Intertek By Charlotte Knight The Diversity, Equity, and Inclusion landscape is ever-changing, but there is one critical aspect that is often overlooked -...
06 Dec, 2023 CMO Series REPRESENTS - In the Spotlight: Danielle Smith on Baker Donelson's Women’s Initiative By Yasmin Zand Charlotte Knight The pursuit of an equitable and inclusive workplace is high on the agenda for most firms. Today, we shine a spotlight on Baker Donelson,...