PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and...

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer.  Cam...

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez...

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live...

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and...

Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie...

Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...

Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a...

Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online...

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and...

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help...

We are really excited to be publishing the US & UK Legal Marketing Leadership Survey 2024, examining the evolving priorities of legal...

In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year,...

Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional...