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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 3 minute read

The Top 6 Professional Services Marketing Podcasts

Law firms, accountancies, and consultancies are increasingly recognising the real business advantage of a strong, high-performing marketing function. As a result, expectations of marketers, and especially marketing leaders, are higher than ever.

Podcasts provide a valuable way to stay ahead of the curve. They let professional services marketers hear directly from peers and industry experts about how to sharpen their skills, grow their careers, and navigate the unique challenges of marketing in this sector.

While there are countless marketing podcasts out there, only a handful focus specifically on professional services and publish regularly enough to be genuinely useful.

That’s why we’ve pulled together the very best of the bunch. Here are six professional services marketing podcasts worth adding to your playlist today.

1. LMA Strategies & Voices Podcast

Insider knowledge from your legal marketing peers

Looking for a podcast that actually gets the world of legal marketing? The Legal Marketing Association’s “Strategies and Voices” has you sorted. From business development and client service to comms, tech, and leadership, it’s like a one-stop shop for the big conversations shaping our industry. 

Think of it as your go-to playlist for smart insights, fresh ideas, and the occasional “aha” moment that makes you look like the brightest person in the boardroom.

Episodes: 126

Average Listen Time: 35 Minutes

Episodes Air: Monthly

 

2. Mo Bunnell: Real Relationships, Real Revenue Podcast

Actionable BD Insights from one of the industry’s finest

Mo Bunnell has built a reputation as one of the leading voices in business development for professional services, particularly within legal marketing. His coaching and practical advice are widely regarded as some of the best in the field.

On this podcast, Mo brings together top business development and marketing professionals to explore proven strategies for driving firm growth. What sets this show apart is Mo’s style: always authentic, grounded, and focused on being genuinely helpful.

With one of the most extensive episode libraries in this space, the podcast offers a wealth of insights to keep even the most committed professional services marketer engaged and inspired.

Episodes: 620

Average Listen Time: varies

Episodes Air: Daily

 

3. Reinventing Professionals 

Expert guidance on navigating the changing face of professional services 

Ari Kaplan engages with leading voices in technology, innovation, and organizational transformation to explore how professional services are evolving in a rapidly changing marketplace. 

Each episode offers insights into the shifting expectations of clients, the role of emerging tools, and the processes reshaping industries from law to consulting and beyond.

Listeners can pick up practical strategies for embracing digital transformation, adapting to new business models, and leveraging cutting-edge technologies, such as automation, AI, and collaborative platforms, to stay ahead.

Episodes: 46

Average Listen Time: varies

Episodes Air: Weekly

 

 

4. Unbillable Hours Podcast

Consistent, high-quality advice aimed at professional services marketers

If you’ve ever rolled your eyes at marketing being dismissed as a “cost center,” Ash and Flo are here to change that tune. These two podcasting veterans dish out smart, no-nonsense advice aimed squarely at consultants and professional services pros who want their marketing to actually work.

From thought leadership to digital strategy, they cover the big stuff that not only helps firms grow but also boosts your own career prospects. With an impressive 33 seasons under their belts and backgrounds steeped in both consulting and marketing, Ash and Flo keep things practical, jargon-free, and refreshingly engaging. 

Episodes: 190

Average Listen Time: 25mins

Episodes Air: Weekly

 

5. The Professional Services Marketing Show Podcast

Covering the personal topics for legal marketers, comprehensively

The PSM Show is by far the most Googleable podcast on our list. Hosted by Frank Lippert and Deirdre Gilmore, it delivers insights, strategies, and plenty of real talk for professional services marketers looking to grow, thrive, and stay sane in a demanding industry.

What makes it stand out? Frank and Deirdre don’t shy away from the human side of marketing. From tackling stress and burnout to rediscovering the joy of the job, they bring a refreshing, honest perspective that’s as relatable as it is useful. It’s part career guide, part pep talk, and 100% worth a listen.

Episodes: 292

Average Listen Time: 30 mins

Episodes Air: Fortnightly

 

6. Passle CMO Series Podcast

Straight from the leaders shaping professional services marketing

Okay, we’ll admit it: of course, our own podcast made the list. But hear us out. The CMO Series is the only show dedicated exclusively to the stories, strategies, and lessons from Marketing and BD leaders across professional services.

For marketers looking to sharpen their skills, boost their impact, and build a rewarding career, there’s no better way to learn than directly from those who’ve already walked the path. Our guests are some of the most influential voices in the industry, sharing real-world insights you won’t find anywhere else.

If you’re in professional services marketing, this is essential listening.

Episodes: 180

Average Listen Time: 25 mins

Episodes Air: Weekly

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Tags

e2e, marketing, professional services