In 2020 the amazing Robyn Addis showcased her entrepreneurial spirit, her defiance of the misery of the pandemic and her keen eye for talent on LinkedIn by kicking off the #FollowFriday movement. 

She had no idea what it would become. Her first step was to feature on LinkedIn her friend and family photographer, using the hashtag #FollowFriday, and that simple tribute quickly snowballed into an incredible following. Robyn's unwavering dedication to spotlighting remarkable women saw her continue the tradition of featuring phenomenal individuals every Friday until now - and into the future.

Never content with the status quo Robyn wanted to take her #FollowFriday journey to the next level. So she conceived an ambitious plan to unite these incredible people and more in real life - in person. 

The result is nothing short of remarkable. The #FollowFriday conference, taking place this International Women's Day (8 March), promises to be an event unlike any other. It is a testament to Robyn's hard work and vision that she has succeeded in gathering a community of over 160 attendees - all eager to collaborate, share their experiences, and elevate each other's careers and lives.

On this episode of the CMO Series, I was thrilled to have the opportunity to sit down with Robyn to learn about the origins of #FollowFriday, what attendees can expect from the conference, and how others can get involved. The excitement and energy surrounding this event are palpable, and I can't wait to see the magic that Robyn and her team have in store.

If you have not registered do so now and join us on March 8 2023! CLICK HERE