Charlie: Hello, I'm Charlie from Passle and today we're going to take a look at Passle's Approvals and Enhanced Governance Suite in more detail to find out how they can enhance the workflows and their professionals when creating thought leadership. I'm joined by Olivia Backon, Senior Client Success Consultant here at Passle to find out more.

Hi Liv! 

Olivia: Hi, Charlie. 

Charlie: Thanks for joining me. So to kick off, can you just talk us through what the approvals and the Enhanced Governance Suite are and who can benefit from them? 

Olivia: The Passle Approval Workflows and the Enhanced Governance Suite are essentially a set of tools that come together to provide a single transparent and really secure way to approve content and then push it live onto your site.

The tools are really easy to use and they essentially allow efficient but really safe management of content. The benefits really can be felt by both subject matter experts and marketers. They've been designed to save time and eliminate friction when creating and  publishing content. So with the right tools on hand, thought leadership can be out to market in hours rather than days.

And essentially it's a much simpler process for both authors and for marketing teams. 

Charlie: Fantastic. How does this impact the workflows then for Passle users when creating thought leadership? 

Olivia: Well, for marketing teams, the process is really simple. Whichever workflow works best for your firm can be set up.

The approval workflow for authors really just stays the same. They just need to pick that first step approver, and then the automated approvals workflow takes care of the rest, ensuring that the content goes from step one to being published. Or if you've chosen a two-step approval process, the automated workflow will take that piece of content through to step two, before it's then approved and live on your website.

Charlie: And so what does this mean for marketing teams and their professionals when it comes to their thought leadership strategies? 

Olivia: Essentially, it means that marketers can ensure that thought leaders have a really safe and effective way to, manage content. They can share the knowledge of the firm and the individuals within that firm, really helping to build those individuals online presence and essentially enhancing the firm's brand with, easy-to-publish thought leadership.

The approval workflow options and the enhanced governance suite also allow marketers to simply integrate a thought leadership process with their other marketing activities and allows their subject-matter experts to be the driving force behind that. 

Charlie: Brilliant. Thank you, Liv. So how can people find out more if they'd like to access the enhanced governance suite or the personal approvals workflows?

Olivia: To find out more information around the Enhanced Governance Suite or Passle Approval Workflows, you can get in touch with your Client Success Consultant or reach out to the team at clientsuccess@passle.net there's also a full video where I walk through the features of the Enhanced Governance Suite and the Passle Approval Workflows.

Charlie: Fabulous. Thank you, Liv. Thanks for joining us today. I'm sure lots of people will be in touch with you soon to find out more. 

Olivia: Great. Thanks so much, Charlie.