There seems to me to be a lot of snake-oil sold around SEO (Search Engine Optimisation).  SEO emails are a bit like the Nigeria scam emails of the 90s and 00s.

I am sure keywords work - heaps of cleverer people than me think so.  There is some good advice in the article referred to below but frankly it seems like all a bit of a pain and somewhat unnecessary to always be thinking about including certain words when I write.  

Even worse I hate it when I'm reading something and the same words keep turning up 'because repetition helps SEO'.  To me it is a bit like when a salesman keeps repeating my name 'And James what do you think?  James that is very interesting; James I am just about to bore you to death!' (sorry a bit of rant). 

I reckon if you are creating content regularly and that content is related to what you do, what you know about and importantly what your audience is interested in - then the 'key words'  will come naturally.  You do not need to over-think it.  SEO success is a by-product of producing good relevant content that gets shared.  This has certainly been my experience and the experience of my clients.  

Anyway that's enough from me about content marketing; B2B digital marketing; social selling; inbound marketing. Have I already said content marketing?!  :)

What do you think?  Am I entirely wrong?