There seems to me to be a lot of snake-oil sold around SEO (Search Engine Optimisation). SEO emails are a bit like the Nigeria scam emails of the 90s and 00s.
I am sure keywords work - heaps of cleverer people than me think so. There is some good advice in the article referred to below but frankly it seems like all a bit of a pain and somewhat unnecessary to always be thinking about including certain words when I write.
Even worse I hate it when I'm reading something and the same words keep turning up 'because repetition helps SEO'. To me it is a bit like when a salesman keeps repeating my name 'And James what do you think? James that is very interesting; James I am just about to bore you to death!' (sorry a bit of rant).
I reckon if you are creating content regularly and that content is related to what you do, what you know about and importantly what your audience is interested in - then the 'key words' will come naturally. You do not need to over-think it. SEO success is a by-product of producing good relevant content that gets shared. This has certainly been my experience and the experience of my clients.
Anyway that's enough from me about content marketing; B2B digital marketing; social selling; inbound marketing. Have I already said content marketing?! :)
What do you think? Am I entirely wrong?
What are your blog’s keywords? What? You haven’t chosen them yet? Choosing your keywords are critical to helping establish your search engine ranking from day one. In this post, you’ll learn how to sift through thousands of options and choose the best keywords for your blog. You’ll also learn about the SEO tools that will help you in your search.