Here is a quick tip to make your post SEO-friendly: put the important keywords at the start of your headline. If you're creating your content on Passle, this also means they'll be included in your URL, helping you further.

So for instance, instead of using the title:

'Do you want to be a thought leader or a trusted advisor?'

Try:

Thought Leader or Trusted Advisor? A key decision for Professional Services Content Strategies

Instead of:

'Release of the content marketing report for the insurance brokers' industry'

Try:

Insurance Brokers: is content marketing the secret recipe for growth?

Click through to the blog below for more tips, and check out Buffer's own excellent blog on the topic.